- Strategize and execute initiatives to boost engagement and subscriptions for mobile content services.- Craft compelling and shareable content across various platforms, ensuring alignment with campaign objectives.- Analyze campaign performance metrics, leveraging insights to refine strategies and optimize results.- Proven track record of creating impactful online experiences that contribute to brand loyalty and customer acquisition. - Stay abreast of industry trends to strategically position and promote our mobile content subscriptions.- Actively contribute to the dynamic landscape of digital marketing through innovative and effective social media initiatives.

- Developed, implemented, and managed social media strategy, targets, and content performance metrics of Ruangguru’s lifelong product (Skill Academy and ruangkerja). Accomplished Instagram verified badge for Skill Academy and increased 162,3% of ruangkerja followers in less than 5 months. - Maintained and improved the development of social media content such as videos, posts, competitors and so on, to drive brand awareness, engagement, and conversions.- Executed social media content across the different channels (Instagram, Facebook, Twitter, LinkedIn)- Captured and analyzed the appropriate social data/metrics, insights, and best practices, and then acted on the information- Collaborated with cross-functional teams within Brand Marketing (Graphic Design, Videographer, Influencer Marketing Team) and with industry professionals (celebrities and influencers) to drive the team’s and company’s objectives.- Reporting on a regular and ad hoc basis on overall and campaign performances

- Handled two of Ruangguru’s lifelong products (Skill Academy and ruangkerja) and developed brand awareness, credibility, and online reputation- Created, edited, published, and shared daily social media content that built meaningful connections and encouraged followers and social media engagement across the different channels (Instagram, Facebook, Twitter, LinkedIn)- Initiated, executed, and evaluated social media campaigns and activation- Updated with the latest social media best practices and technologies and reported on a regular and ad hoc basis on overall and campaign performances. - Winning "The Most CHIEF Awards" in 2021, an award to Ruangguru team members who have exceeded expectations through projects and campaigns.

- Managing social media of Skill Academy across different channel (Instagram, LinkedIn, Twitter, and Facebook) by generating daily social media content. - Track and observe social media performance metrics and acted on the learnings thru content strategy and evaluation- Creating analytic reports (weekly, monthly, and quarter) using many different social media tools like Social Blade, Hootsuite, FanpageKarma, and any other tools are relevant.- Collaborate with all Ruangguru team members across all departments to make content production, events, and testimonial projects.

Education program designed for career development in banking industries through the sales development program. The day-to-day responsibilities include:- Search for new customers (segment priority).- Selling Bank Mega products on exhibitions, sales calls, meeting with clients, etc.- Maintain good relationships with Bank Mega customers.

Contributed to collecting local and national reporters and media databases, providing brief information about upcoming MOFA events, media monitoring, and assisting in MOFA media gatherings.

Mainly responsible in making, translating, and preparing work training materials and presentations