Beth Graham, Mba

Beth Graham, Mba Email and Phone Number

Chief Marketing Officer l Head of Digital Marketing l Healthcare l Vice President Marketing l Patient Experience l Population Health | Biotech | Diagnostics | Oncology @ GRAIL
Beth Graham, Mba's Location
Greater Phoenix Area, United States, United States
Beth Graham, Mba's Contact Details
About Beth Graham, Mba

Data-driven Digital Marketing Executive who has created and implemented strategic and tactical marketing transformations that delivered impressive results for patients/members, providers, payers, employers and health systems. I have led new digital CRM strategy, plans, and campaigns. The campaigns dramatically improved revenues, lowered costs, improved branding, increased patient/member engagement and delivered significant customer satisfaction improvements (NPS). I continue to be excited and challenged by creating the perfect Attribution Model.I enjoy building new agile programs, leading creative transformations, and developing and implementing innovations throughout the target markets journey. I want to see improvements and not just maintain the status quo. I am committed and passionate about improving health outcomes for patients or members. Knowing that I have had a direct impact on this goal is personally satisfying to me. While now in healthcare, I have a broader background in highly regulated industries including financial services.Others say I am approachable, transparent, and innovative. I’m super driven, display a strong Midwest work ethic and I’m known for being effective and able to get things done. My teams have continuously said they love working for me and that is reflected in regular employee engagement survey scores in the mid 80s. I coach team members so they can develop their strengths, problem solve, and I foster promotions and career advancements, too.I am always open to hearing about new opportunities from startups to F500. If you have something that needs my marketing skills, email me: Bethgraham742@gmail.com

Beth Graham, Mba's Current Company Details
GRAIL

Grail

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Chief Marketing Officer l Head of Digital Marketing l Healthcare l Vice President Marketing l Patient Experience l Population Health | Biotech | Diagnostics | Oncology
Beth Graham, Mba Work Experience Details
  • Grail
    Head Of Digital, Design & Customer Experience
    Grail Aug 2024 - Present
    Menlo Park, Ca, Us
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  • Grail
    Head Of Marketing Center Of Excellence
    Grail Sep 2022 - Aug 2024
    Menlo Park, Ca, Us
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  • Grail
    Head Of Digital Marketing
    Grail Jul 2021 - Sep 2022
    Menlo Park, Ca, Us
    Multi-cancer early detection test
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  • Matrix Medical Network
    Vice President Member Engagement & Patient Experience
    Matrix Medical Network Feb 2019 - Apr 2021
    Scottsdale, Az, Us
    • Built a new team providing home health care service and telehealth for $415M service provider reaching over 3M patients/healthcare members. Responsibilities included: marketing campaigns, strategy, data analysis, digital marketing communications, co-branding, positioning, messaging, direct mail, program development, process improvements, market research and testing, quality assurance, patient satisfaction, medical records, hiring, population health, wellness, plus supervised 5 direct 12 indirect reports. • Created and implemented a new telehealth program involving program strategy, logistics, collaboration with IT, lead generation, customer service, scheduling, marketing campaigns, plus added website content. Results delivered $50M in new revenue in the first year. • Led a digital scheduling process transformation by implementing new processes (UX/UI) with enhanced ease of use that fostered online self-scheduling. Results increased online scheduling by 39% and reduced cancelations by 15%. • Improved the patient satisfaction metrics (NPS) from 75% to 80.85% by making process improvements, clinical improvements, digital communications, and messaging changes that resolved patients/members' issues.
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  • Victory Marketing, Llc
    Principal
    Victory Marketing, Llc Jul 2017 - Jan 2019
    • Provided healthcare digital marketing consulting services to Fortune 500 companies and hospitals focused on driving growth. Responsibilities included strategy development, plan and marketing campaign creations, data analysis, project management, business analysis, branding, website content development, new business development and program creation. • Led a hospital collaborative group for nonprofit with a marketing campaign for 60 hospitals focused on a medical condition to enhanced patient treatment and care. Created marketing collaterals, case studies, special event panning, website content developments, best practices, plus secured corporate sponsorships.
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  • Republic Services
    Vice President Of Marketing
    Republic Services 2014 - Jun 2017
    Phoenix, Arizona, Us
    • Built and led a new marketing department for a $9B service provider with 14M customers. Responsibilities included: lead generation, branding, advertising, marketing campaigns, product field marketing, data analysis customer insights, customer satisfaction, journey mapping, digital user experience, eCommerce, website content creation, social media plus supervised team of 17. • Developed and implemented new customer service programs that increased customer satisfaction (NPS) by 24% during tenure.• Created the company’s first eCommerce platform targeting small business and residential customers. Results generated over $100M in new revenues with 63% higher profit margins. • Developed the strategy and launched a new lead generation sales tool for all marketing campaigns. Results delivered a 50% lead conversion rate and reduced average sales cycle for enterprise prospects by 10 months. • Spearheaded marketing efforts that increased brand awareness from 17% to 31% in two years.
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  • Citi
    Svp Global Digital Customer Experience
    Citi 2011 - 2014
    New York, New York, Us
    • Created and implemented digital customer satisfaction (NPS) program strategy for multi-countries across digital channels. • Built and led teams, developed strategy, selected global vendor(s), conducted survey design, analysis, and prioritization based on customer pain points. • Designed a global usability center of excellence.
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  • Citi
    Vp Of Demand Generation
    Citi 2006 - 2011
    New York, New York, Us
    Managed internal and external creative agencies overseeing the marketing demand generation program.
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  • Servicemaster
    Sr. Director Partner Marketing
    Servicemaster 2002 - 2006
    Atlanta, Georgia, Us
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Beth Graham, Mba Skills

Marketing Strategy Marketing Strategy Strategic Planning Direct Marketing Product Management Product Marketing Program Management Crm Integrated Marketing Business Strategy Competitive Analysis Analytics Strategic Partnerships Email Marketing Segmentation Business Development Affiliate Marketing Start Ups Database Marketing Advertising Customer Relationship Management Leadership Lead Generation Business To Business Cross Functional Team Leadership Digital Marketing Digital Strategy Change Management Brand Development Customer Insight Management Demand Generation Social Media Marketing Team Building Social Media Nps Digital Transformation Search Engine Optimization Search Engine Marketing User Experience Sales Enablement Brand Management Brand Awareness Customer Experience Online Marketing Marketing Automation Business Process Improvement Sales Market Planning

Beth Graham, Mba Education Details

  • The University Of Chicago Booth School Of Business
    The University Of Chicago Booth School Of Business
    General Management
  • Northern Illinois University
    Northern Illinois University
    Communications Studies

Frequently Asked Questions about Beth Graham, Mba

What company does Beth Graham, Mba work for?

Beth Graham, Mba works for Grail

What is Beth Graham, Mba's role at the current company?

Beth Graham, Mba's current role is Chief Marketing Officer l Head of Digital Marketing l Healthcare l Vice President Marketing l Patient Experience l Population Health | Biotech | Diagnostics | Oncology.

What is Beth Graham, Mba's email address?

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What is Beth Graham, Mba's direct phone number?

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What schools did Beth Graham, Mba attend?

Beth Graham, Mba attended The University Of Chicago Booth School Of Business, Northern Illinois University.

What are some of Beth Graham, Mba's interests?

Beth Graham, Mba has interest in Civil Rights And Social Action, Animal Welfare, Environment, Health.

What skills is Beth Graham, Mba known for?

Beth Graham, Mba has skills like Marketing, Strategy, Marketing Strategy, Strategic Planning, Direct Marketing, Product Management, Product Marketing, Program Management, Crm, Integrated Marketing, Business Strategy, Competitive Analysis.

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