Ted Annis Email & Phone Number

Spearheaded an impressive 1000% growth in organic web traffic within two years, and a remarkable 2000% increase over five years, leading to a substantial two-million-dollar boost in equipment sales. Successfully designed and built three corporate websites. Lead a dynamic team of five overseas SEO and web developers, ensuring our online presence remains optimized and top of search. Work closely with sales team to develop successful marketing initiatives within the food, cannabis and coffee space. Responsible for all content creation, video production, and graphic design across various marketing channels, including email campaigns, online and print advertising, websites, marketing collateral, press releases, and tradeshow marketing, contributing to our overall marketing and sales success.

Developed and produced successful webinar program resulting in a 50% increase in online sales and 25% increase in membership. Spearheaded the implementation and execution of all online and physical marketing communications, PR strategies and market research. Designed, developed content and executed search engine optimization/marketing efforts for two corporate websites. Managed advertising, direct mail campaigns, collateral production, tradeshow exhibits/seminars as well as all other marketing functions.• Increased organic web traffic 300% within 1 year.• Developed, produced and moderated over 50 webinars.• Content creation and graphic design for email marketing, online and print advertising, websites, marketing collateral, webinars, press releases and convention marketing.• Spearheaded and executed convention marketing efforts, resulting in a 50% increase in event attendance and a 25% growth in exhibitor participation.

Directed team of marketing and sales engineers in the creation/execution and marketing of medical imaging technology related products, market segment identification, marketing communications, strategic alliance/partner development. Spearheaded the implementation and execution of all online and physical marketing communications, PR strategies, market research, and search engine optimization/marketing. Designed, provided content and executed search engine optimization/marketing efforts for five corporate websites. Managed advertising, direct mail campaigns, collateral production, tradeshow exhibits/seminars as well as all other marketing functions. Worked closely with senior C-level executives to develop viable marketing and business development strategies/plans.• Increased organic web traffic 75% within 6 months for two corporate websites.• Spearheaded the design and implementation of comprehensive email marketing strategy utilizing Silverpop, resulting in 27% increase in overall sales.• Developed unique customer advocacy role to champion the voice of the customer through various stages of the sales cycle process.• Handled allocation of $100,000 marketing budget, including search engine marketing, PPC efforts including Google Adwords, video production, online/print trade publication advertising and trade shows.

Primary duties focused on the development and execution of all key strategic marketing initiatives, directing public relations, conducting market research, competitive intelligence, pricing, new product launch, developing and maintaining strategic partnerships with key channel partners. Increased annual revenue by consistently expanding reseller channel. Maintained constant contact with reseller channel to ensure “top of mind” presence. Developed additional revenue streams utilizing new and existing client base. Designed, built and provided content for 3 corporate websites. Generated high volume organic online sales by increasing web traffic through SEO and SEM techniques. Managed advertising, direct mail campaigns, collateral production, tradeshow exhibits/seminars as well as all other marketing functions. Leveraged new market penetration by developing industry specific case studies for use in web-based, telesales and direct mail marketing campaigns.