Natalia Kuznetsova Email & Phone Number

Russian Federation

- Development of category growth strategy and picture of success for each retail environment and by each of 5P (product, placement, promo, pricing, POSM) as standards of category visibility and in-store presence for Sales team;- Development of promo strategy and promo portfolio for each channel and key brand;- Make analysis and evaluation of performance within channels and territories to develop tailor-made/local activities for sales uplift in relevant landscape;- Participate in Joint business planning with key retailers as contributor to Growth strategies of key clients on behalf of the Category.

Start Up направления Категорийного менеджмента и лидирование проектов:• рекомендации по развитию продаж в TOP FMCG производителях и крупнейших розничных сетях• анализ категорий и рынка, поиск зон роста, рекомендации по ассортименту• стандарты мерчендайзинга и построение планограмм• навигация в торговом зале: коммуникация с покупателями, стимуляция к покупке на месте• организация системного подхода к управлению категориями: анализ покупателей сети, оценка упущенных возможностей, миграции покупателей и лояльности• создание проектной команды, встречи с клиентами

Moscow

• project management - a full cycle category management projects:- negotiations with retailers, - definition of a role of category, based on retailer specific, shopper researches and shopper insights- assortment matrix recommendations for all producers, in view of floor space, sub-categories shares and the market data- assessment of floor space and shelf space for each category in view of sales and researches, creation of planograms and implementation them into the stores, - work with design and production agencies for category decoration, budget account• leadership for team (2 persons)• preparation the arguments for product listing• sales and market analisys and forecast• presentation for Sales team the business review:- comparison with the market, other retailers- the analysis of the current situation, definition of zones of risk and room for grow for business development in national key accounts- a strategic vision for the clients business development

Moscow, Russian Federation

- Start Up CatMan in Russia- Build up a solid category & shopper expert reputation: Kimberly-Clark is recognized by retailers as the best company of Russia in category "the quality of Category Management" (among all companies in the Russia, dealing with hygiene)- Build up a team (1 person)- Sucсessful Category management projects with major retailers (assortment analysis, planograms, navigation)- Shopper insights leadership- Assortment priority by trade channels (Must Minimum List of SKU)- Merchandising standarts development- Trainings creation and executing

Moscow, Russian Federation

Moscow, Russian Federation

Moscow, Russian Federation

Специалист, Маркетинг

Маркетинг

Специалист, Управление Организацией

Менеджмент организации