Partnered with diverse clients to drive growth through tailored lifecycle marketing initiatives with data-driven strategies. By optimizing customer journeys across email, SMS, and cross-channel marketing, I've consistently helped businesses increase retention and YoY revenue growth.

• Owned lifecycle marketing strategy across all owned channels including Email, SMS, Loyalty Programs, App, and Push, to deliver seamless customer experiences for a variety of clients.• Delivered 100% Year-over Year(YoY) revenue growth by analyzing KPIs, driving NPS and LTV improvements through personalized communications.• Leveraged multiple Yotpo products effectively to drive growth, loyalty, and retention, contributing to Skylab's nomination for "Best Digital Marketing Agency - North America".• Partnered with the CEO to implement an internal marketing strategy to nurture inbound leads, increase brand awareness, and establish thought leadership in the DTC eCommerce industry.• Collaborated with the sales team to build and implement new initiatives (launch packages, surveys, blogs, reports) with MarTech partners.

• Created a robust email and SMS marketing strategy that generated a 70% increase in revenue and transactions YoY.• Managed the development, planning, segmentation, scheduling, and analysis of email and SMS campaigns across over 500k subscribers.• Developed triggered lifecycle campaigns that increased engagement metrics by over 30% through segmentation.• Monitored daily campaign schedule that increased site traffic and supports SEO for better rankings.

• Manage and maintain all functions of the online store for rapidly growing fashion brands.• Manage all aspects of email marketing by providing email inspiration, creating email copy, and determining the best audience, day, and time to send emails.• Create and manage automated email flows designed to convert customers and build community engagement. • Ensure all websites are optimized to provide the best customer experience. • Partner with developers to make sure the online stores are QA'd and ready for brand launches/ product launches. • Collaborate with all marketing team members to ensure brand voice is consistent across all channels.Current Brands :https://ellereve.comhttps://steeleofficial.comhttps://theshadesofrose.comhttps://backyardroses.comhttps://lanithelabel.comhttps://eggie.ushttps://gridlockbrand.comhttps://shopmoox.com

- Create and manage the email marketing calendar and ecommerce stores for up to 6 men’s and women’s fashion brands - Execute all day-to-day client needs in a timely manner while managing the long-term brand goals- Responsible for providing strategies to increase website conversion through email campaigns, merchandising, new product launches, and promotions - Responsible for analyzing website performance and sales on a weekly basis to help drive revenue and maximize conversion- Work directly with the Creative Design team and Copy Writers to ensure all campaigns and product launches are executed properly- Responsible for creating and testing promo codes- Responsible for testing all email campaigns prior to deployments- Oversees the execution of creative assets needed for all email campaigns