Reto Brunner Email & Phone Number

Zurich, Switzerland

►BRUNNER CONSULTING supports companies in increasing their revenues and customer satisfaction through a clear customer focus. Our expertise includes sales optimization, business development, customer experience, process optimization, sales and negotiation techniques, as well as sales and leadership coaching. With a sector-specific focus on healthcare.

Amersham, Buckinghamshire, GB

• ► Medicel AG: established 1996 | approx. 150 employees | Swiss Technology & Production | Market leader in injections systems for ophthalmic surgery | Part of Halma PLC ► Halma PLC: established 1894 | > 7’000 employees.
• Drove sales globally and overachieved commercial targets both for OEM and distributors sales channels
• Motivated and enabled the sales teams to achieve targets by providing to two direct reports strong mentorship, coaching, and guidance
• Executed an extensive business analysis on account and country level and identified focus targets to deliver high sustainable growth in markets around the world
• Led Key Account Management including monitoring contractually agreed terms as well as customer forecasts
• Promoted the entire product portfolio and services, identified sales opportunities, and concluded international partner agreements

Oberkochen, DE

• ► Established 1846 | approx. 43’000 employees | active in 50 countries, 30 production sites & 25 development sites worldwide | annual sales of 10.1 billion EUR
• Executing the management incl. 3 Area Sales Managers & strategic development of the sales of all ZEISS Vision Care products (ophthalmic lenses, medical devices and magnifying visual devices) in Switzerland and the.
• Managing key accounts and buying groups incl. preparation of offers, price negotiations and sales promotion campaigns and activities
• Accelerating Business development upon identification of market potential (share of wallet, new customer acquisition, etc.)
• Heading diverse projects such as implementation of Salesforce Lightning incl. key user role, introduction & establishment of the partner level "ZEISS Vision Experts", segmentation of existing customers and.
• Rolled out the ZEISS Retail Health Check and Business Services incl. implementation of an agency

Oberkochen, DE

• Supervised and managed all activities in the context of ZEISS Experience at ZEISS Vision Care in the global Marketing department for Carl Zeiss Vision International GmbH
• Developed and tested retail concepts & service modules for Business Partner Concept including international implementation to key countries
• Incorporated ZEISS Experience 2.0 by integration of sales & service excellence in existing ZEISS Consumer Journey in order to improve consumers’ shopping experience at ZEISS VISION CENTERS and partner optician stores
• Created and rolled out to key countries a Retail Health Check tool to capture valuable retail KPIs, strength & development areas of partner retailers along with other numerous insights to assist for mutual growth
• Contributed to the workstream of consumer journey, consumer care, sales channels inclusive project management of packaging for the partnership project with Apple for prescription lenses for Vision Pro
• Performed pilots of Retail Assessment inclusive Business Consulting and implementation of Business Services to optical retail stores as well as onboarding and training of local Business Consultants

• ► Established 1998 | approx. 330 employees | 62 retail stores all over Switzerland | independent Swiss family business until August 2019 when Visilab SA (Grand Vision) acquired 100% of Graffiti Holding, which owns 100%.
• Provided supervisory and leadership of the whole sales department – which includes more than 290 employees – as well as a product manager for contact lenses
• Led and manages all activities within the sales department in the German-, French- and Italian-speaking Switzerland
• Executed an extensive holistic analysis, which evaluated numerous potentials and provided a strong strategic asset
• Developed focused sales strategy, annual sales plans and tactics and provided budgeting and forecasting
• Improved quality standards and increased customer experience through diverse integrated projects

Mainz, DE

• ► Established 1884 | approx. 17’200 employees | in 33 countries production sites & sales offices | annual sales of 2.8 billion EUR
• Led a major key account, having gradually being integrated since October 2015
• Developed a double digit % sales increase, although the market of this industry decreased during this period
• Achieved significant improvements in customer satisfaction as well as in other relevant indicators in accordance with the supplier ratings Achieved a significant improvements in customer satisfaction as well as.
• Identified potential growth opportunities and developed business & marketing plans as well as sales strategies to drive sales of key accounts
• Executed a profitable high double digit % sales growth with approximately 300 other smaller customers, mainly in optics, medtech & watch market

Mainz, DE

• Boosted sales for Switzerland & Liechtenstein and acquired new customers & projects in the optics, medtech & watch industry
• Carried out an extensive market analysis of the watch industry & appointed as internal global Leader for this specific industry
• Identified persons of key influence and forged strong relationships with key opinion leaders
• Planned annual prospect strategies & those for assigned existing customers
• Engaged in an on-going ISO norm working group

Bürglen, Thurgau, CH

Conducted sales, technical and work-live balance trainings & presentations on intern and extern mandate for Bildungszentrum Living Sense among others

• ► Established 1976 | approx. 50 employees | branch offices in France & Germany | private ownership | owner change 2014 | cessation of business in May 2016 | TECHNO-LENS was an innovative contact & ophthalmic lens.
• Oversaw sales strategy and tactics, as well as sales and marketing plans to achieve annual sales and revenue targets; increased sales with a profitable double digit % compared to prior year despite dramatic.
• Acquired new client relationships, in addition to nurturing existing clients, through personal frequent visits in addition to cold calls to individual optometrists, ophthalmologists, clinics and large groups of optical.
• Analysed and summarized data to identify industry trends; to this end, developed and integrated a database program used to generate detailed reports including customer & market potential on product level, customer.
• Led execution of contractual and commercial obligations, such as buying group agreements and sales contracts for individual stores & retail chains
• Acted as an ambassador for TECHNO-LENS; cooperation with universities of Applied Sciences, ophthalmologists, ophthalmic clinics, media, etc.

Deschapelles, HT

• Cooperative Project in Optometry with the Hôpital de l'Université de l'État d'Haïti, DGZ International & Hôpital Albert Schweitzer
• Conducted teaching and coaching in the area of optometry to ophthalmologists
• Designed teaching curriculum for the national university-based optometry course
• Created and developed an online teaching platform
• Reorganized operational processes of the ophthalmological clinic of the University more information: https://www.facebook.com/OptometryforHaiti

Otelfingen, Zürich, CH

• ► Established 1909 | 26 retail stores in Swiss-German speaking area | owned by PP Holding | approx. 1’000 employees | annual sales >230 million CHF
• Led a team of up to seven employees and daily business of branch, including serving customers
• Optometry, eye exam and contact lens fitting specialist for all types of lenses including hard-, soft- and multifocal lenses
• Succeeded in change management & turn around processes, through reorganization and implementation of a new and consistent team; successfully developed by coaching and supporting
• Increased sales revenue by double digit % along with higher profitability and customer satisfaction by training staff members to apply various sales & service techniques
• Ranked highest in terms of consultative selling (sale of two or more products per purchase) as well as value added selling (upselling) both as a team and as an individual

• ► Established 1922 | GÖTTE Group (Götte Optik AG, Optiker Zwicker AG, Sehfelder AG, Fueter & Halder AG) | indipendent Swiss family business | approx. 50 employees
• Responsible for optometry, eye examinations, contact lens fitting and customer consultation
• Developed and introduced a new documentation as well as classification system for contact lens adjustment for the GÖTTE Group
• Monitored the lens market and informed staff members of new developments
• Buyer of optical instruments

Olten, CH

Supervised by Hermann Anhalm

Bern, CH

Supervised by Rudolf Pfarrer, Christoph Flury, Pascal Mange and Pamela Stettler

• Customer consultant for exclusive clientele in an upscale environment; sold handmade solid gold jewelry eyewear
• Designated representative of “GÖTTE Optics Jewelry Eyewear” in-store and at diverse exhibitions; accessed China market

• ► Established 1979 | private ownership | 8 employees
• Customer consultant
• Contact lens assistant
• Instructor for apprentices

Hsg Certified Masterclass, Customer Experience

Imd Certified Executive Education Program, Strategic Partnerships

Business Economist Certificate (Dipl. Betriebsökonom), Business Administration

Optometrist, Optometry

Federal Trainer Certificate (Sveb), Guiding Adults Through Learning Events

Certified Vocational Trainer, Instructor For Retail Business