As the Director of Brand and Marketing and member of the Senior Leadership Team, I oversee the development and execution of strategic Brand, PR, and Marketing initiatives to enhance the visibility and engagement of the legendary Badrutt’s Palace, St. Moritz. Key responsibilities include:1. Brand Development & Management:Overseeing the creation and consistent implementation of the brand strategy, ensuring the brand’s identity and messaging resonate across all channels and… Show more As the Director of Brand and Marketing and member of the Senior Leadership Team, I oversee the development and execution of strategic Brand, PR, and Marketing initiatives to enhance the visibility and engagement of the legendary Badrutt’s Palace, St. Moritz. Key responsibilities include:1. Brand Development & Management:Overseeing the creation and consistent implementation of the brand strategy, ensuring the brand’s identity and messaging resonate across all channels and drive market differentiation.2. Marketing & PR Strategy:Leading the design and execution of comprehensive on- and offline brand marketing campaigns that integrate both traditional and digital platforms, optimizing for brand awareness, customer acquisition, and measurable business impact.3. Digital Marketing & Innovation:Driving digital marketing efforts through SEO, SEM, social media, and email marketing, while leveraging data-driven insights to stay ahead of industry trends and maintain competitive positioning.4. CRM & Customer Engagement:Developing the CRM strategy to enhance customer acquisition, retention, and loyalty. Using data analytics and personalized marketing to strengthen customer relationships and increase long-term engagement.5. Leadership & Team Development:Leading and mentoring a team of marketing professionals, fostering innovation, collaboration, and accountability to deliver high-impact results. Aligning the team’s efforts with broader company objectives.6. Performance Analysis & Optimization:Tracking marketing performance using key metrics and insights to optimize campaigns, refine brand messaging, and drive higher ROI. Show less

www.peninsula.com