Fractional CMO | Marketing Strategist | Growth PartnerI help businesses accelerate growth by providing tailored marketing strategies and hands-on execution designed to scale efficiently. With deep expertise in tech and labor marketplaces, I specialize in guiding companies through pivotal growth stages—from refining go-to-market strategies to optimizing multi-channel marketing efforts.As a fractional CMO, I provide high-impact leadership without the full-time commitment, driving brand visibility, demand generation, and revenue growth. My approach combines data-driven insights with creative thinking, ensuring marketing efforts align with business objectives and resonate with target audiences.I work closely with leadership teams to define clear goals, execute strategic plans, and scale marketing functions, all while offering the flexibility to adjust resources as your needs evolve. Whether your business is looking to break into new markets, launch new products, or refine your brand positioning, I bring the expertise and agility needed to achieve sustainable growth.

• Grew annual revenue from $200,000 to $83 million by implementing targeted strategic initiatives across multiple departments.• Developed SMART goals that aligned with broader business objectives, leading to enhanced operational efficiency and goal attainment.• Managed operations, sales, account management, and marketing teams, encompassing over 200 staff and six direct reports, to drive company growth.• Secured Series A and B funding, raising over $50 million through effective presentations to venture capital and private equity firms.• Regularly developed and delivered detailed financial and operational reports to the Board of Directors, fostering strong governance practices.• Led the company through the SVB financial collapse by orchestrating strategic financial responses that minimized impacts to business operations.• Achieved a 30% reduction in organizational expenses by implementing rigorous cost-control measures during economic challenges.• Acted as the primary spokesperson in major media outlets like the Wall Street Journal and Fox News, enhancing company visibility and public profile.• Ensured all stakeholders were timely and effectively informed of critical developments, maintaining trust and transparency.• Conducted difficult personnel decisions with a focus on integrity and respect, upholding ethical leadership values during workforce adjustments.

• Lead and expanded the marketing team, enhancing capability and productivity through strategic leadership, hiring, and development initiatives.• Directed all marketing and customer acquisition activities for B2B and B2C segments, significantly increasing market engagement.• Oversaw a P&L with budget exceeding $5 million, ensuring optimal allocation and financial health of marketing operations.• Reduced acquisition costs by 60% by optimizing SEM, job boards, and social media channels through strategic analytics and targeted campaigns.• Led a comprehensive internal and external rebranding initiative, making the brand more relatable and memorable, which included a major website redesign.• Crafted and executed a go-to-market strategy that successfully expanded operations into new geographic markets, enhancing market footprint.• Received the CMO Club’s Rising Star Award in 2022 for outstanding contributions to marketing innovation and leadership.

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The CMO Club provides best in class global community, digital platform, programs and events for marketers to connect and be inspired. The most innovative and engaged community of CMOs, committed to helping each other solve our biggest challenges in a behind closed doors, candid, and trust-worthy environment.

• Managed and executed marketing and growth initiatives• Analyzed user data to design rider lifecycle campaigns aimed to increase first time riders, increase ridership, and prevent churn resulting in hundreds of incremental rides. Touchpoints include but not limited to: email, in-app, push notification, and social.• Managed email strategy for national lifecycle campaigns, local campaigns, and one-off promotions. • Cultivated strategic partner relationships to widen acquisition and activation funnel through promotions, communication, and event activations resulting in over 30 partnerships.• Worked with local operations teams to analyze heat maps, draw conclusions, formulate, and execute action plan to maximize acquisition and utilization.

• Managed content marketing team that wrote, tested, and published hundreds of content pieces each month. Content included but not limited to: social media, landing pages, blog, in-app messagine, and email.• Worked cross-functionally to ensure all marketing and operations teams were able to clearly communicate to Uber riders and/or driver-partners through mutually decided upon objectives and goals on a project by project basis.• Redesigned and defined processes to gain efficiencies in collaboration with local ops teams, legal teams, and other marketing teams. Including building new content request process, and outlining process in working with legal, resulting in dozens of hours saved per week amongst internal teams.

• Led content marketing to grow the Uber brand and communications efforts via driver messaging, email marketing, blogs, in-app messaging, and social media throughout the Southwest region.• Led Southwest region content marketing strategy, project management and execution, including conceptualizing, building, and measuring rider and driver campaigns based on data-driven insights. • Developed statistically valid experiments around marketing strategies to measure their impact and determine if the tactic should be implemented more broadly or adjusted. Developed three tactics that are now used globally that have resulted in 500k+ incremental trips.• Led Southwest region email marketing strategy, experimentation, and segmentation resulting in improved customer engagement in open rate and click-through-rate.• Participated on a national CRM team that defined, designed, and implemented a customer lifecycle email campaign for the U.S. and saw statistical significance for early lifecycle and churned riders.• Collaborated with Operations Team members to provide creative communication strategies to support major partnerships, events, and promotions.

• Conceptualized and led the implementation team for Health eConnect, Banner Health’s consumer-facing blog. Planned, project managed, and wrote for the blog that remains a key marketing tool for the organization with thousands of monthly views. • Led the social media team to develop and implement strategies for 35+ Facebook, YouTube, Twitter, and Pinterest pages, yielding 100% growth in fans and engagement on pages and developed Facebook, YouTube, and Twitter advertising strategies, budgets, content and metrics. • Planned, prepared, and coordinated the implementation of integrated marketing plans and tactics that included: traditional advertising, social media, online advertising, email marketing, search engine optimization, and public relations.• Managed relationships and contracts and worked collaboratively with agencies, business partners, outside vendors and other internal departments.