Reuben Bernard Email & Phone Number

Bengaluru, Karnataka, India

• Develop and implement the marketing plan and strategy the for USA market• Drive online sales and demand generation through digital marketing campaigns • Lead organizational strategy for new products (webinars and in-person workshops)• Hire and negotiate contracts with industry experts, and manage their engagement and experience• Strategize and own B2B marketing and sales for corporate accounts• Develop and deliver webinars for demand generation.

Puducherry, India

• Teach courses on global marketing, consumer behavior, digital marketing, entrepreneurship, and development of business models,• Guide student teams on final-year MBA projects and internships• Conduct digital marketing workshops, advise on website building, branding, messaging, and content creation• Advise on investor pitches for acquiring funding for students in MBA Entrepreneurship.

Puducherry, India

• Provide recommendations to the PTU Academic Council on the curriculum and syllabi for MBA in International Business, and Innovation and Entrepreneurship• Provide marketing inputs on creating awareness about the MBA courses offered by the PTU suggest marketing channels (both online and offline) to reach prospective students• Provide recommendations on the curriculum and syllabi for open elective courses and mandatory audit courses for MTech and MCA programs offered by the PTU.

Bengaluru Area, India

FINACLE CORE BANKING, FINACLE DIGITAL BANKING SUITE, FINACLE ON CLOUD, SAAS, ANALYTICS, AUTOMATION AND AI• Articulate the product messaging and positioning in sync with the buyer profiles/persona of the customers• Work with sales and inside sales team to position the solution w.r.t the buyer profiles• Optimizing the buyer journey lifecycle by providing relevant collateral/assets and increase the sales velocity• Work on engagement strategies to re-target users in their… Show more FINACLE CORE BANKING, FINACLE DIGITAL BANKING SUITE, FINACLE ON CLOUD, SAAS, ANALYTICS, AUTOMATION AND AI• Articulate the product messaging and positioning in sync with the buyer profiles/persona of the customers• Work with sales and inside sales team to position the solution w.r.t the buyer profiles• Optimizing the buyer journey lifecycle by providing relevant collateral/assets and increase the sales velocity• Work on engagement strategies to re-target users in their lifetime via multiple channels thereby enabling sales funnel, product adoption and conversion funnel• Plan, promote and execute global event strategy across the BFSI vertical as well as industry body/association alliances• Manage participation in 10+ industry events and vertical-specific C-level roundtables • Actualize thought leadership marketing initiatives (content development, publication in leading industry journals and publications, webinars and events). Show less

Bengaluru Area, India

• Develop and deliver the global marketing strategy for Payjo's AI platform• Drive demand-generation initiatives through mass and strategic account-based-marketing programs• Own (from strategizing to hands-on execution of) SEO, SEM,SMM, email marketing, media communication, press releases, content creation, social media marketing and web marketing• Articulate the product messaging and positioning in sync with the buyer profiles/persona of the customers• Marketing automation… Show more • Develop and deliver the global marketing strategy for Payjo's AI platform• Drive demand-generation initiatives through mass and strategic account-based-marketing programs• Own (from strategizing to hands-on execution of) SEO, SEM,SMM, email marketing, media communication, press releases, content creation, social media marketing and web marketing• Articulate the product messaging and positioning in sync with the buyer profiles/persona of the customers• Marketing automation using Hubspot to automate drip campaigns at relevant touch points and increase conversions along the product funnel• Work with sales and inside sales team to position the solution w.r.t the buyer profiles• Optimizing the buyer journey lifecycle by providing relevant collateral/assets and increase the sales velocity• Work on engagement strategies to re-target users in their lifetime via multiple channels thereby enabling sales funnel, product adoption and conversion funnel• Plan, promote and execute global event strategy across the BFSI vertical as well as industry body/association alliances• Manage participation in 20+ industry events and vertical specific C-level roundtables • Actualize thought leadership marketing initiatives (content development, publication in leading industry Journals and publications, webinars and events) • Vendor management (creative, print, content, PR, souvenir vendor etc.)• Lead engagement with Gartner analysts - shortlist analysts, conduct vendor briefings and plan road-map to be featured in Gartner publications.• Hire, train and build a world-class marketing team Show less

Bengaluru Area, India

• Strategize marketing programs, track performance, budget for and optimize cost across marketing channels• Strategize and implement customer engagement programs• Conceptualize and implement marketing automation and consumer experience programs• Drive and manage marketing, business development and corporate sales teams• Strategize and implement partner hiring and engagement programs• Ideate, strategize and drive key products and new businesses for revenue generation –… Show more • Strategize marketing programs, track performance, budget for and optimize cost across marketing channels• Strategize and implement customer engagement programs• Conceptualize and implement marketing automation and consumer experience programs• Drive and manage marketing, business development and corporate sales teams• Strategize and implement partner hiring and engagement programs• Ideate, strategize and drive key products and new businesses for revenue generation – summits/conclaves, content business, mobile learning, e-learning courses, LMS and Subscriptions Show less

Bangalore

Strategize and execute various marketing programs, for achieving revenue targets, such as – email campaigns, direct mailing, SEO, PPC, affiliate and partner management, event sales, lead generation and database management. Ensure a healthy pipeline for the corporate sales team to work on for conversion into profitable deals. Establish processes for the marketing and sales programs.Plan for business contingencies, manage risks and ensure business and corporate goals are achieved.

Bengaluru Area, India

• Manage overall marketing and branding activities for ComplianceOnline and its products (webinars and in-person seminars)• Create and implement digital (email, banner ads), search marketing and affiliate marketing strategy• Manage database generation/ acquisition, design and develop opt-in campaigns to get registered users• Managing SEO and SEM campaigns and ensure profitability• Use reports from web analytics and in-house analytics application for data-driven decision making… Show more • Manage overall marketing and branding activities for ComplianceOnline and its products (webinars and in-person seminars)• Create and implement digital (email, banner ads), search marketing and affiliate marketing strategy• Manage database generation/ acquisition, design and develop opt-in campaigns to get registered users• Managing SEO and SEM campaigns and ensure profitability• Use reports from web analytics and in-house analytics application for data-driven decision making on internet marketing campaigns• Content writing - email ads, press releases and whitepapers• Social Media Marketing management • Document and establish processes for marketing programs• Risk analysis and management Show less

• Develop positioning strategies for new products based on the Dominant Selling Idea framework. Re-positioned an existing product & increased revenue by 30% in a fortnight• Work with industry experts, influential bloggers, etc. to write favorable reviews on eGrabber products. Organize and co-ordinate webinars (at least 2 per month) and get speakers/ trainers from target industry as presenters• Manage SEO and SEM campaigns - Regularly analyze and review performance and optimize… Show more • Develop positioning strategies for new products based on the Dominant Selling Idea framework. Re-positioned an existing product & increased revenue by 30% in a fortnight• Work with industry experts, influential bloggers, etc. to write favorable reviews on eGrabber products. Organize and co-ordinate webinars (at least 2 per month) and get speakers/ trainers from target industry as presenters• Manage SEO and SEM campaigns - Regularly analyze and review performance and optimize meta-tags, keywords, ad words, etc. used in webpages and AdWords campaigns (Google and Yahoo)• Develop whitepapers and articles to be used in lead generation campaigns• Develop original content for company newsletters, articles and blog posts• Develop and regularly fine-tune sales and marketing collaterals• Competitive analysis and response (pricing, positioning, new product development, etc)• Regularly sign-up new Internet marketing channels for email and banner ads, cost per lead programs and affiliate/marketing partnerships• Generate a steady stream of new prospects (Target market: Recruiters and Real Estate Agents in North America) for the sales team• Mentor Product Marketing Associates Show less

Puducherry Area, India

- Liaison with Production Editors and Publishing Managers for journals (medical and scientific) and books for IEEE, OUP, Blackwell, etc.- Interact with cross-functional teams to ensure quality and delivery as committed to Publishers- Maintain MIS for tracking, reporting and prioritizing- Provide billing information to raise invoices on completion of work- Client feedback

- Recruit and manage a team of Sales Agents (Dirubhai Ambani Entrepreneurs)- Corporate sales

Digital Marketing For Cmos Certification, Marketing

Mba, Marketing

Bachelor Of Technology - Btech, Electronics And Instrumentation Engineering

Education record

Education record