AeroLeads people directory · profile
Reuben Lim Email & Phone Number
Principal Solution Architect
at
OSF Digital
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 86%
Who is Reuben Lim? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Reuben Lim is listed as Principal Solution Architect at OSF Digital, based in Auckland, New Zealand. AeroLeads shows a matched LinkedIn profile for Reuben Lim.
Reuben Lim previously worked as Salesforce Architecture Lead - Commerce at Osf Digital and Salesforce Solution Architect at Osf Digital. Reuben Lim holds Bcom, Computer Science from University Of Canterbury.
Company email context
Email format at OSF Digital
This section adds company-level context without repeating Reuben Lim's masked contact details.
OSF Digital
Review company-level records connected to Reuben Lim before choosing the right outreach path.
Profile bio
About Reuben Lim
I am a technology enthusiast that started my journey as a graduate in Computer Science. My first job was focused on process improvement through automation where I gradually transitioned into a role where I could effectively represent the business in IT matters. Through these experiences I have learnt to appreciate how well-designed systems and efficient processes can immensely benefit an organization, especially its people. This perspective, combined with years of experience, fuels my ongoing dedication to enhancing systems and processes while guiding others to do the same in the right manner.I also like cats.
Current workplace
Reuben Lim's current company
Company context helps verify the profile and gives searchers a useful next step.
14 roles
Reuben Lim work experience
A career timeline built from the work history available for this profile.
Salesforce Architecture Lead - Commerce
CurrentIn addition to my core project delivery responsibilities as Solution Architect, my expanded role within the new structure includes:• Collaborating with global teams to enable effective adoption and integration of innovation tools and AI.• Develop robust reference implementations that showcase best practices and optimal utilization of our solutions.• Supporting the Portfolio Manager by engaging in pre-sales activities, providing detailed estimations and recommending resource allocations.• Managing a team of three Functionals and Technicals (direct reports) and supporting them via performance evaluations and mentorship.
Mar 2023 - Present
Salesforce Solution Architect
Worked with the Portfolio Manager to enable Commerce (LX) as a capability within the OSF Australia / New Zealand region. We have successfully delivered and supported multiple Commerce (B2B and D2C / B2B2C) projects whilst training our next generation of Functionals, Technicals and Architects.Responsible for the successful delivery of multiple projects and streams of work that may run in parallel:• Providing both leadership and support to the project teams and clients in my care. • Designing fit for purpose solutions that span both functional and technical worlds.• Driving my projects to success via an outcome-based delivery approach.• Ensuring that best practices, quality and governance processes are in place and respected during the build phase of any project.• Providing presales support during the initial client engagement phase.
Sep 2022 - Mar 2023
Salesforce Consultant Lead
Adept Group is now part of OSF Digital.My responsibilities include:• Designing integrated, fit for purpose solutions on the Salesforce platform.• Building strong relationships with my clients and project team.• Providing thought leadership and guidance. • Operating in an Agile fashion and can run agile boards, write user stories and tasks.• Being hands-on in Salesforce where needed.In addition to my responsibilities to the projects I am allocated to, I am also trusted to perform the following:• Interviews with OSF Digital applicants.• Presales, estimation activities and proposal writing for new or existing business. • Mentoring junior Consultants during of project delivery.
May 2021 - Sep 2022
Salesforce Functional Consultant
Adept Group Limited
Delivered the following projects multiple projects across Sales, Service and Commerce (Classic) clouds.Across all projects my responsibilities are, in summary:1. Providing Business Analysis support to better understand the requirements2. Configuring Salesforce declaratively to meet the business need3. Stakeholder management and relationship building4. Documentation based on the project / business need
Oct 2018 - May 2021
Senior Business Analyst - Store Programme
Seconded to an Agile Development team as an Analyst to assist with projects where needed:• Tasked with reviving a 2 year old project that involved the deployment of an In Store Visitor Management solution.• Interim Product Owner role for Mitre 10's Mobile Application platform.
Jul 2017 - Oct 2018
Senior Business Analyst - Supply Chain
Joined the Supply Chain project team to improve dock to shelf times via the use of new technologies and processes. The work includes the design of a new inwards goods receipting process with an audit process to support it.
Jun 2016 - Jul 2017
Sc Systems And Technologies Architect
Seconded to a cloud based/handheld computer DSD replacement project as the Systems Integrity Lead. Was tasked with redesigning the solution to cater for additional requirements that were previously deemed as out of scope.
Apr 2015 - Jun 2016
Business Analyst, Systems
Seconded to a cloud based/handheld computer DSD (Direct Store Delivery) replacement project as the specialist in inventory management module.The role evolved over time and I was involved with other project activities such as designing solutions to close any system/process gaps, supporting the creation of training materials and the training environment, supporting UAT activities and piloting the solution across 3 locations in New Zealand.
Jul 2013 - Apr 2015
Sap Subject Matter Expert - Sales Contractors & Linehauling
Seconded to an AU/NZ SAP implementation project for the Baking division as the subject matter expert in linehauling and direct to customer deliveries. As part of the project I have worked with the following modules: SAP SD, SAP LE, SAP DSD, SAP IM, SAP FI and SAP BW.
Jul 2011 - Jul 2013
Supply Chain Business Analyst
Supported the wider supply chain team as an analyst with a systems background. My day to day tasks included reviewing/optimising data extraction processes, manipulating/consolidating raw data to generate company wide reports and providing analytical support as required.
Oct 2010 - Jul 2011
Master Production Scheduler
Feb 2010 - Oct 2010
Administration Resource
Oct 2009 - Feb 2010
Process Worker
Aug 2007 - Oct 2009
2 education records
Reuben Lim education
Bcom, Computer Science
Ncea Level 3, English, Accounting, Economics, Computer Science, Mathematics
Burnside High School
FAQ
Frequently asked questions about Reuben Lim
Quick answers generated from the profile data available on this page.
What company does Reuben Lim work for?
Reuben Lim works for OSF Digital.
What is Reuben Lim's role at OSF Digital?
Reuben Lim is listed as Principal Solution Architect at OSF Digital.
Where is Reuben Lim based?
Reuben Lim is based in Auckland, New Zealand while working with OSF Digital.
What companies has Reuben Lim worked for?
Reuben Lim has worked for Osf Digital, Adept Group Limited, Mitre 10 (New Zealand) Limited, and Goodman Fielder.
How can I contact Reuben Lim?
You can use AeroLeads to view verified contact signals for Reuben Lim at OSF Digital, including work email, phone, and LinkedIn data when available.
What schools did Reuben Lim attend?
Reuben Lim holds Bcom, Computer Science from University Of Canterbury.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trialPeople with similar names
Check these profiles if this is not the Reuben Lim you were looking for.
View similar profiles
