Reuben Pereira Email & Phone Number

Miami/Fort Lauderdale Area

Clients include Florida Power & Light, Southeast Toyota Distributors LLC, NuScale Power, Don Q Rum, NextEra Energy, Barry University, CONCACAF, Adrienne Arsht Center and Johnson & Johnson.• As the in-house agency Producer, I successfully steer TV, Radio and Digital/Social content productions from pre-production through post-production. This runs the gamut from creating project budgets and timelines to final delivery and billing• As the agency’s Director, Project Management, I establish, control and monitor the agency’s workflow, which includes efficiently managing the flow of all project deliverables, timelines and team assignments, and working closely with the agency's client services, creative, finance, and media planning and buying teams• I create and serve broadcast creative traffic instructions for all agency clients including FPL, Southeast Toyota, and DonQ• I supervise over production and quality control for print materials including magazines, newspapers, transit and OOH• I administer all business with agency vendors and partners including production and post-production companies, audio studios, freelance creatives and animators

Miami/Fort Lauderdale Area

Miami, Florida, United States

Miami/Fort Lauderdale Area

• Successfully managed all day-to-day advertising initiatives for Outback Steakhouse, MDX, UHealth, FPL Services, Colombian Emeralds International, and Pernod Ricard LAM accounts—with combined billings of over $7 million• Assisted in developing brand and campaign strategies with VP, Client Services and Group Account Director• Conceptualized and steered MDX’s ground-breaking Cash Back Toll Dividend Program hand-in-hand with Group Account Director• Effectively established and communicated project deliverables and timelines to agency creative & media teams, and ensuring all projects exceeded client expectations. • Developed and maintained a strong business relationship with client counterparts• Partnered with VP of Strategic Planning in compilation and analysis of research data for 15 existing and prospective clients• Composed creative and media briefs ensuring that they aligned with client’s business objectives

Miami/Fort Lauderdale Area

• Managed all day-to-day advertising initiatives for UHealth and Pernod Ricard LAM accounts• Effectively established and communicated project deliverables and timelines to agency creative & media teams, and ensuring all projects exceeded client expectations • Developed and maintained a close relationship with client counterparts• Composed creative briefs ensuring that they aligned with client’s business objectives

Miami, Fl

• Oversaw $2.5 million Jackson Health System account as well as Baymont Inns and Mercantil Commercebank accounts• Coded, analyzed and summarized research findings for client consumer focus groups• Maintained and updated clients’ websites utilizing HTML, Dreamweaver, Photoshop and Flash• Assisted in layout and edits of web creative including email blasts and landing pages• Prepared and managed multiple clients’ budgets, invoicing and weekly campaign status reports• Created, managed and tracked social media presence for clients on a day-to-day basis

Dania Beach, Fl

• Transcribed academic, medical and historical texts and publications from hard copy to digital mediums for a variety of E-Books platforms using data conversion, HTML and XML coding• Copy-edited texts before, during and after online data conversion process• Assisted with typesetting texts according to specs provided by publications

Fort Lauderdale, Fl

• Assisted the Regional Account Director on a day-to-day basis by supporting and helping develop the client's marketing and advertising strategies, and then executing strategic and creative action items• Coordinated the workflow of advertising by ensuring ads were built effectively to specifications, were being proofed, and were meeting client review deadlines to sending out ads before media deadlines• Communicated the message of a creative campaign from the client in the field to the creative team at the corporate office by composing creative briefs and hosting conference meetings• Created and maintained weekly advertising performance reports and data entry for the Regional Account Director and media department• Maintained accounts payable files, invoices and records for the Lennar New Jersey and Florida divisions

Fort Lauderdale, Fl

• Assisted the 20th Century Fox & Fox Searchlight Account Director in advertising, publicity and promotion of Fox releases for 2007• Promoted Fox and Searchlight films to Florida college demographic using a zero budget• Hosted multiple South Florida promotional screenings at local cinemas

• Effectively managed a budget of $40,000 to organize, promote and host film screenings at the university for an audience of roughly 350-400 per night• Governed and supervised a committee of more than 25 students• Negotiated and worked with film distributers to purchase viewing rights of Hollywood studio and independent releases• Introduced the weekly series of screenings to the university which was originally a bi-weekly series enhancing attendance by 40%• Pioneered two audience enhancement techniques - Media presentations at films promoting university events, and a punch card competition that rewarded loyal attendees with free Netflix subscriptions• Promoted to Vice President of the Student Programming Council by the FIU Campus Activities Department

Bachelor Of Science In Mass Communications, Advertising, Journalism

Activities and Societies: Student Programming Council Vice President 2007, Student Programming Council Films Chairman 2006, FIU Student.

Advertising, Advertising