Brand Design Studio for Bold Brands infused with a lot of Personality

8-week intensive modules that teach the strategic approaches of LVMH to tackle the challenges faced within the luxury industry along with establishing sustainable development plans that never compromise on Savoir-faire.Primary focus on the key stages of the value chain at LVMH: Creation & Branding, Operations & Supply Chain and Retail & Customer Experience.

I worked in the fashion marketing and social media team at What Lo Wants. My tasks predominantly focused on graphic design and research-oriented work on the plus-size community as well as sustainable fashion.Main responsibilities included: -Executing Social Media content calendars that are most suitable for the plus-size audience.-Trend forecast research for the brand's Spring/Summer 2022 collection-Oversaw email marketing (newsletters) and community building tasks -planning and executing photoshoots and videography, editing content for Instagram use, and helping grow their social media channels (tik-tok, reels, Instagram posts)-Moodboard creation for styling shoots, along with implementation -Creating influencer briefs under influencer marketing- Working in a team to ensure goals and targets are met together.-Creating and meeting monthly KPIs to target sales-Reporting to the creative director on ethical fashion & plus-size industry news.

Edify is a marketplace to shop for sustainable and ethical clothing and accessories, all in one place. They curate brands that fit within the values of Ethical, Sustainable, Women-owned, BIPOC-owned, Made in the USA, and Toxic-free. Within the Fashion Marketing & Social Media Content creation team at Edify, my key responsibilities included:-Planning and implementation of expanding edify’s digital footprint/growing customer base-Responsible for independently managing, writing, and producing sharable social media content (Instagram, Facebook, Pinterest, and email marketing)-Developed video content strategies to improve organic engagement which resulted in an increase in video content output by 75% (4x times a month). -Producing and presenting competitor analysis, sustainable industry trends (Internationally & within US markets), and media recommendations to better understand the brand's growth potential. -Oversaw strategic partnerships which included influencer outreach, brand collaborations, brand partnerships, and coordinated community engagement events. -Reporting to the creative director on sustainable/ethical industry news & new opportunities within the digital marketing space. -Liaison with Edify's founder on product development and content strategy surrounding their first-ever small-batch capsule release which drove sales and increased website traffic by 122% from the previous day.