Contributed to brand development by conceptualizing campaigns, photoshoots, and identified other promotional activities that enhance brand image to be visually appealing. Conducted market research trends that are up-to-date, consumer preferences, and cultural shifts to inform their design decisions. Ensured that brand product listings are accurate and meet quality standards and evaluated potential suppliers based on quality and price. Established the brand artistic direction, managed product catalogue to match on industry trends and marketing materials to be aligned with the brand's identity and target audience. Fostered strong relationship with the consigned retail store’s merchandiser and followed up new product offering. Managed endorsement & purchasing budgets to maximize efficiency and cost-effectiveness.

Coordinated and collaborated with associate designers to establish design goals. Assisted in producing the creation & development of furniture & material selections, wall plans, floor plans, ceiling plans, and mechanical & electrical plans in the Design Development phase. Handled conceptual mood board, color scheme, furniture layout, and furniture product catalog to ensure it meets clients’ needs. Developed 3D visualizations for presentation purposes which include interior renderings and drawing plans using SketchUp, Autocad, and Enscape. Handled high-end housing projects and several public buildings such as school, cafe, and headquarters office. Produced several drawings & details in the DED phase such as wall and floor plans, electrical plans, ceiling section details, DW schedules, and bathroom details. Modified existing 3D models and plans according to field measurement. Produced presentation proposal for meeting purposes.