Optimize the revenue process from lead generation to growth by harnessing the power of data analytics, process optimization, system management, team leadership, enablement, and forecasting. Paying special attention to LTV and CAC related metrics ensures a focused and effective approach to driving sustainable business growth.

-Leadership of a 10 consultants team to guide the process of buying prospects. -Analysis of sales & revenue metrics to create and execute training and coaching plans focused on the enablement of the team to better develop the career plans and exceed the proposed objectives -Unite the team seeking to meet the commercial and income objectives of the company -Establishment and analysis of compliance with the sales process within the team -Creation and implementation of a business plan and OKR for the team

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Part of the technology group Hexagon AB, Multivista is the world leader in SAAS solutions for the digitization of construction.Responsible for the management, sales, structuring, and start-up of the business in Colombia.-Adaptation to the Colombian market creating a proposal of tangible and competitive value.-Positioning of the brand within the construction segment in Colombia.-Business development for more than COP 1.000 million in the 2018-2019 period.-Business development with key companies in the country such as Amarilo, Construcciones Planificadas, Arquitectura & Concreto, Coviandina, Javeriana University, Constructora Colpatria, among others.-Optimization of the closing cycle from 120 days to 45 days by implementing marketing and sales strategies based on digital technologies.-Establishment of operational plan with its budget and financial monitoring for reports to partners.-Presentation of reports to the parent company, follow-up of guidelines and corporate policies.

Distribution, mounting, and maintenance of equipment and services related to conveyor belts for mining, agribusiness, cement, manufacturing, construction, and OEM. Legal representative of the agency carrying out the business operation.• Generated business for COP 6,800 million in the period 2013-2019, attending key accounts such as Cementos Argos, Grupo Bios, Minera El Roble, Hidroituango, Cemex, among others.• Positioned the brands represented by Ingesol through strategies that generated a positive impact on clients' finances, such as the standardization of references, maintenance training plans, advice on optimizing operations, maintenance planning and positive relationships with key people.• Managed to recover in less than 6 months the accounts that were lost or abandoned, which represented 50% of the billing in the area.• Created 7 direct jobs during 5 years providing stability and growth to workers and their families.• Consolidated a technical team for the provision of inspection services, industrial assemblies and product monitoring. To date, more than 200 satisfactory assemblies and periodic inspections have been carried out in 10 production facilities.

In charge of the control of commercial agencies throughout the country, deliveries and inventories with 15 people in charge. Responsible for detailing the sales budget of COP 19K million received from the management by areas and products.• Achieved corporate sales during the last 3 years for COP 19K million with accounts such as Argos, Cemex, Cerrejón, Bios, El Condor, Bavaria, among others.• Detected the shortcomings and areas that required more work to achieve good commercial results: deficiency in consultative sales and market prospecting. Regarding consultative sales, it was approached by conducting personalized training sessions with both commercial agents and end users. To strengthen market prospecting, field visits were intensified to create customer coverage habits and routines.• I was able to identify old inventories that were without rotation by systematizing the inventory evacuating 400 million in 1.5 years.

Asegurar la optimización y la planificación de los recursos productivos de la empresa como personas, máquinas, materia prima e insumos para obtener una mejora continua de la productividad cumpliendo las políticas de calidad

Position: Corporate expense manager. Reports to: Finance Manager People in charge: 1 Financial Analyst Date: February 2007 - April 2008 Responsibilities • Calculate projections, control and supervise the expense budget for local and regional areas • Integrate information on expenses, indicators and processes. • Detect and analyze the risks and opportunities in expenses. • Present reports to the management with the variations and explanations of the budget justifying them according to the operating needs. Main achievements: • Calculate and control budget of USD65 MM for all corporate banking areas. • Integrate and give explanations about the variations of the bank's areas with more than 10 main expense lines and corporate assignments. • Calculate expense provisions based on monthly financial results. • Implement strategies that allow optimization and efficiency in the use of resources. Position: Senior Expense Analyst in Customer Service Reports to: Customer Service Manager Date: January 2006 - February 2007 Responsibilities • Carry out, control and supervise the expense budget for the customer service area. • Make the closing of expenses and the reports of variations to the management. Main achievements: • Calculate and control budget of $ 6 billion. • Integrate and give explanations about budget variations. Position: Junior Expense Analyst in Collections Reports to: Expense Manager Date: March 2005 - January 2006 Responsibilities • Download periodic expense information. • Reconcile local expense accounts with corporate accounts. Main achievements: • Support the expense manager in the realization and control of the budget for $ 10 billion. • Make reports to calculate expense provisions.