I am a growth marketing leader with 20+ years of experience driving user growth and revenue growth, with focus on unit economics to fuel long term growth and sustainability. • My core competency is the intersection of Product, Analytics and Marketing • Optimized growth channels (paid and organic) targeting SMB clients resulting in improving the LTV/CAC ratio• Managed cross-channel growth initiatives for a consumer financial app (B2C) resulting in 128% growth in one year, lift in engagement rates by 98% and revenue growth of 124% within 2 quarters • Led the growth team for a consumer financial startup which resulted to a $100M in ARR within 2.5 years• Built one of the first lending marketplaces in the financial sector (LeadPile), company that was sold in 2010 (after sale, the company achieved $40MM in revenue with 25% EBITDA) • Strategy and hands-on experience across all growth channels: SEM, SEO, affiliate & partnerships, referrals, social, influencers, display, programmatic, direct mail, and OOH (Out Of Home)