Mike Fabio Email & Phone Number

Nashville, Tn, Us

Nashville, Tennessee, United States

• Led development and go-to-market strategy of B2C e-commerce product, and migration from legacy systems, resulting in 1504% year-over-year revenue growth (15x)• Unified and translated the language of business to the language of technology amongst cross-functional teams and stakeholders – including C-suite, design, engineering, digital marketing, and manufacturing logistics• Analyzed business intelligence data and industry trends to develop blueprints for product-market-fit in the ever-changing landscape of digital and physical media• Set the pace, prioritization, and execution for a diverse team, distilling the chaos of fast-paced business operations into actionable roadmaps and results-driven workflows• Managed independent, big box, and non-traditional retail sales relationships and developed distributor sales and marketing programs• Overhauled streaming strategy to achieve 40% year-over-year consumption growth, by strengthening relationships with all major streaming platforms

Nashville, Tn

• Directed product and design for our award-winning automated marketing platforms: Bandposters, an automated tour postering solution; and Rads, a radically simplified yet ultra-intelligent digital advertising tool•Developed strategic partnerships with music venues, promoters, direct-to-fan companies, record labels, management companies, and more• Manage company financials, taxes, legal, and other operations

Greater Nashville Area, Tn

• Built a high-volume, high-margin e-commerce business from the ground up: from $0 in sales in 2015 to $1.2M in 2020• Cultivated innovative strategy for label streaming business, including renegotiating direct deals with major streaming services and increasing streaming revenue by 45% year-over-year• Directed $250K+ in annual paid media budgets, across social, display, video, retail and direct advertising channels

Greater Nashville Area, Tn

• Drove direct-to-consumer e-commerce initiatives, from $0 to $400K in annual revenue• Advised C-suite and business affairs on contract negotiations and distribution partnerships• Catapulted streaming revenue 35% year-over-year through music platform partnerships• Created winning digital marketing initiatives for all New West Records artists, including streaming strategy, social media, email marketing, CRM, websites, direct-to-consumer, and more

Greater Nashville Area, Tn

Back Porch Group is a venture-building and consulting firm helping innovators and entrepreneurs in entertainment and technology, specializing in business model development, strategic and brand partnerships, go-to-market strategy, and fundraising

Greater Nashville Area, Tn

Tiny Jetpack is a boutique digital marketing firm providing social media management, website design and construction, fan data capture and management, video and content marketing, email marketing, mobile campaigns, data analytics, technology consulting, SEO, and more

• Executed digital, social, and email marketing for over 35 artists in nearly every genre• Built a $2 million annual revenue fan club business for Michael Bublé, Josh Groban, Eric Clapton, and others• Managed team of 7 social media community managers

Google Liaison and new media content manager, interfacing between X PRIZE, Google, and the various teams competing for the Google Lunar X PRIZE to promote the contest using a variety of new media, including blogs, streaming video, social networks, and more.

Sm, Media Arts And Sciences

Master of Science in Media Arts and Science from the MIT Media Lab, working with Professor Tod Machover in the Opera of the Future group.

Sb, Music

Activities and Societies: Theta Delta Chi fraternity, MIT Symphony