Grow Selkirk's powerful platforms (Selkirk TV, PlayPickleball.com and SelkirkLabs.com) as well as our overall audience of avid pickleball players while helping grow the sport itself.

Grow GreenBook's online audience of insights and market research professionals

Membership-based site and email newsletter devoted to seeing capital markets through the lenses of game theory and history.

Providing strategic digital direction and marketing services for a variety of businesses including online retailers, financial start-ups, and B2B digital media companies.

Chair of the Digital Audience Development Committee aimed at growing AMA NY's online audience of professional marketers while increasing engagement with our members, event attendees, and followers.President July 2021 - June 2022

Building profitable digital audiences for the publisher of dozens of niche, enthusiast titles and sites such as Popular Woodworking, ArtistsNetwork, Family Tree Magazine, Writer's Digest, Interweave, The Quilting Company, Sky & Telescope, Numismatic News, and more. Company businesses sold through Chapter 11.

Responsible for New Product Development, Insights, Analytics, Customer Data, Digital and Traditional Marketing Technologies, Ad Monetization, and Marketing Operations for a rapidly transforming leader in the direct-to-consumer health and personal finance space.Increased traffic by 300% through responsive design, SEO and email improvementsLead the strategic migration of a 14MM+ Consumer Database from an offline resource for direct mail to a dynamic, real-time tool for CRM tied into a single view of the customerLaunched video content with millions of views syndicated to expand beyond text contentPrevious titles: SVP, Interactive; SVP, Interactive & Marketing

Digital strategy and new business development leader at an innovative top 20 publisher of enthusiast titles such as Fine Cooking, Fine Homebuilding, and Fine Woodworking, transforming the company from a traditional publisher to a digital-age media companyPushed the web group to profitability from large historical losses by increasing all revenue streams (membership, ecommerce, and ad sales) while reducing tech costs Inspired and directed a matrixed team of dozens of technologists, web editors, designers and marketers to develop digital products, including award-winning web sites, paid online memberships, direct response ecommerce, and high-quality mobile and tablet apps such as The Thanksgiving MenuMaker, lauded by iTunes, USA Today and highly rated and used by hundreds of thousands and fully sponsoredCreated an advertising platform with innovative product offerings, such as interactive games with product integration, and ad serving technology, increasing online advertising revenue by millions of dollars. Major partners with integrated packages included Home Depot, Eggland’s Best and Craftsman. Trained the integrated sales team and travelled with them to win business.Formed the Taunton Home & Garden Network and grew traffic from 600M to 5.2MM Monthly Uniques through aggressive SEO, editorial and technical innovation, and focused training and effort for all web producers and marketing managers in Social Media, subject line optimization, and Google Analytics, including advanced segmentation, Comscore, and other 3rd party analytics toolsLeveraged technology to support direct response, SEM, and affiliate marketing including home-grown solutions to target users from CRM through any web or email interaction, cutting-edge subscription and product merchandising engines with retargeting and affiliate marketing tools built in to the offeringVice President, Interactive 2008-2010

Maximized audience, user acquisition, and revenue on #1 Women’s network Lifetime TV’s digital extensions including myLifetime.com, mobile, email marketing, and iTunes videoCreated and managed for the “Clean Start Challenge,” an online reality "show" and annual advertising vehicle for SC Johnson, among other large-scale, innovative partner advertising executions, including all sweepstakes and contestsConceptualized, negotiated, and implemented successful digital business deals with major online companies such as Glam Media and Everyday Health, creating first of their kind ad networks and publishing opportunities, winning the Lifetime Excellence Award Managed a team of two and a seven-figure budget to turn mountains of online metrics (using Omniture, Comscore, Google Analytics and more) into actionable insights, increasing traffic 250%+ year over yearEnsured category dominance for search terms through expert use of SEO and SEM including direct oversight of online marketing of myLifetime.com

P&L responsibility for all of Tribune Broadcasting's 28 TV & Cable web sites and video products (including WPIX.com and WGNTV.com), all of which completed ground-up redesigns, on schedule and with minimal resourcesAs part of the Business Development team, aided in the brainstorming, research, and implementation of new Tribune Interactive ventures, from local to classifieds Recognized as an expert resource for Tribune's national and local TV station management for online strategy, sales, video streaming, news, and audience building traveling across the country to train sales and news teams and consult with station managementDeveloped new online revenue streams, content syndication, and business dealsCreated and directed the production of popular online features such as our TV email newsletters which had unique open rates from 45-60% Developed and managed company-wide digital video products, including Interactive TV, large-scale live streaming, online news video and a world-first network TV show premiereSuccessfully managed a large-scale technology project to migrate the TV station sites into the new Tribune Interactive database-driven platform, OxygenLead and motivated a staff of 12 creative and technical producers across six statesSr. Producer, Tribune Interactive Broadcast Group, Chicago, 2000-2002Web Producer at WLVI, Boston 1999-2000

Created small advertising and marketing agency for owner-operated businesses. Clients included a Drag Racing team and an Auction House transitioning online.

Created online news and entertainment packages and AOL main-page headlines for AOL's local Boston portal. Edited online columnists such as Bill Simmons (Sports Guy) and managed digital communities with partners such as The Boston Herald.