Rex Chen Email & Phone Number

[Public Relations and Media Relations]- Built and maintained strong relationships with financial and industry media, ensuring positive and consistent brand coverage.[Crisis Management]- Monitored market and competitor developments to proactively address potential crises.- Responded to consumer and regulatory inquiries promptly, managing media communications to protect the company’s reputation.[Strategic Communication Planning]- Supported corporate announcements and financial reporting, coordinating press releases and media events to maximize visibility within the financial sector.

[Media Relations and Communications]- Aligned press releases with current events and seasonal promotions, publishing nearly 30 press releases for lifestyle and consumer media outlets.[Public Relations Project Planning]- Developed PR strategies for consumer-focused seasonal events and e-commerce promotions, including topic setting, press materials, media outreach, event execution, and exposure monitoring.- Planned and executed events, such as one press conference and five TV appearances.[Crisis Management]- Monitored market trends and competitor media activity to proactively prevent potential crises.- Managed consumer dispute cases, quickly assessing situations and providing timely media responses.- Coordinated with media outlets to confirm reporting direction, minimizing brand impact and preventing escalation.

台灣 臺北市

[Media Relations and Communications]- Leveraged current events to align with promotional campaigns, releasing over 50 press releases targeting lifestyle and consumer media.- Supported monthly revenue and biannual financial announcements, issuing nearly 30 financial press releases aimed at industry media for an emerging stock company.[Public Relations Project Planning]- Developed PR strategies based on promotional schedules, covering topic setting, press materials, media outreach, event execution, and exposure monitoring.- Planned and executed key events, including 2 press conferences and 4 media luncheons.[Crisis Management]- Monitored market trends and competitor media coverage to proactively prevent negative crises.- Addressed consumer disputes and food safety issues by understanding each situation and providing prompt media responses.- Coordinated with media outlets to confirm narrative direction, mitigating brand impact and preventing escalation.[Cross-Industry Collaborations]- Led cross-brand collaboration projects, handling end-to-end tasks such as negotiations, product development, contract signing, promotional planning, and profit-sharing agreements.- Worked closely with cross-functional teams, demonstrating strong internal and external communication and project management skills.

台灣 臺北市

[Media Promotion and Public Relations Planning]- Monitored market trends and coordinated company-led projects, releasing over 50 press releases and organizing 10 press conferences.- Utilized various promotional channels—print, online, TV, and social media—to maximize exposure tailored to specific products and campaigns.- Supported monthly revenue announcements and quarterly financial reports, issuing nearly 10 financial press releases for listed companies, and organized one annual media tea gathering with the CEO. Coordinated the CEO and senior executives to communicate annual financial results and goals to industry reporters.[Crisis Management]- Addressed incidents involving store personnel misconduct and consumer disputes, ensuring a prompt understanding of each case and providing timely responses to the media.-Communicated with media outlets to confirm the narrative direction, mitigating brand damage and preventing escalation.

學士, Journalism

Education record