Rex Chen Email & Phone Number

Taipei City, Taiwan

．Deliver strategic and financial results through collaborating with Distell regional marketingteam and distribution partners.． Develop the overall set of KPI and monitor execution of brand development and consumerengagement programs to explore and catch the market opportunities.． Develop market by analyzing the local market trend and insight, and manage route to market tofit in the local wholesale and retail environment.． Manage group commercial objectives with local business partners on depletion targets, valuechain management, and distribution plan.． Build and improve direct relationship with key accounts, and drive new business and newlistings for group brands． Collaborate with UK central team on sales forecast, stock management, depletions, orders, andfinance follow-up.

Taipei City, Taiwan

• Lead key account team with three account managers through initiating channel strategy, planning and managing annual A&P budget, and sales coaching. The key account customers include all types of channel. They are Convenience Stores, 7-Eleven and Family Mart, Supermarkets, PX Mart, Wellcome and Simple Mart, and Hypermarkets, Carrefour, RT Mart and Costco etc. • Drive new business by launching new categories to chained retailers successfully by initiating and implementing channel strategy with setting up value chain, merchandising guideline, and consumer activation program.• Manage wine distributors and direct-import retailers through initiating and executing annual business plan, including distribution plan, trade and consumer activation plan etc. • Build a merchandiser team with the third party partner for CVS through SOP execution and trade promotion, and merchandising guideline to achieve best-in-class visibility and display at store level.

Taipei City, Taiwan

• Grew sales volume for three straight years from the finance year of 2012/13.• Developed strategic channel plan to ensure the annual sales target achievement aligned with the company’s direction.• Developed and deployed hypermarket store audit program to ensure the best presence of brand and products to shoppers.• Set up annual channel plan and work with the wholesaler closely for perfect execution.• Managed trade budget to optimize the best result of company’s resource.• Built and sustained the close relationship with key customers to ensure the best interest of the company.

New Taipei City, Taiwan

• Launched the program of TYREPLUS 2.0 successfully with strong recognition from dealers.• Developed TRREPLUS network by achieving both quantitative and qualitative targets.• Develop and manage Michelin Group Distribution Approach for the entity, including dealer recruiting plan, dealer service audit, technician training programs, and budget plan and control• Develop the partnership program offer, including commercial condition, training programs, and product offer.• Competitor monitoring & analysis of the performance of TYREPLUS program.• Responsible for liaising with central organizations.

Taipei City, Taiwan

• Delivered positive growth in annual sales in three straight years from 2008.• Framed new/ TVC products’ distribution plan and developed execution plan with distributors.• Schemed strategic account plan for regional customers with distributors, and delivered excellence on execution• Deployed regional plans to local distributors. Executed the programs through localization.• Conducted regular business meetings with key customers on review and preview of sales performance, campaigns, and promotion plans.• Monitored and analyzed sales trend to identify business opportunities and risks• Sustained and developed direct import business with current retailers, including Toys R Us and Costco, and further to explore potential customers

Bachelor'S Degree, International Business/Trade/Commerce

Master Of Business Administration - Mba, International Business