Senior Marketing Executive
- Responsible for creating and implementing marketing strategies to promote products, increase brand awareness and drive customer engagement.- Plan and produce both online and printed promotional and marketing materials, including website, brochures, video, posters, etc., in both English and Chinese.- Manage content marketing and social media campaign (Facebook, Instagram, Youtube, eDMs, push messages etc.) for different channels, service and solution to drive engagement and subscription.- Monitor press release, media coverage and factsheets for new TV program series or campaign.- Collaborate closely with internal departments, external agencies and third parties on joint promotion opportunities and maximize program effectiveness.- Maintain an on-going relationship with media and oversea stakeholders, such as Discovery, BBC, CNN etc.- Evaluate market research, provide report and analysis to management and review the business performance.