Leading the charge in global expansion, I spearhead strategic market initiatives and drive international growth for TOOCAA.With a keen eye for opportunity and a passion for innovation, I orchestrate market penetration plans that align with TOOCAA's vision of excellence.Cultivating partnerships and fostering client relationships, I ensure our presence is felt and our reputation is upheld across borders.My expertise in cross-cultural communication and market dynamics empowers TOOCAA to navigate the complexities of international trade with agility and confidence.Joining TOOCAA, I bring a wealth of experience in B2B and B2C marketing, product positioning, and brand strategy to the table, aiming to elevate our global footprint.

【As the Head of Overseas Marketing】My role was to expand the company's international presence. I developed marketing strategies, drove the market expansion, managed the brand, oversaw marketing communications, led a team, and analyzed performance.I conducted market research to identify target audiences and created plans to promote our products and services in foreign markets. We tailored messaging to resonate with each market.I actively sought new opportunities and forged strategic partnerships with local organizations to establish a strong presence in untapped markets. We evaluated market potential and adapted our approach to address the unique challenges and opportunities in each market.I ensured that our brand messaging remained cohesive across international markets and closely monitored brand perception. By actively managing our brand, we built trust and loyalty among our global customer base.I collaborated with internal teams and external agencies to create compelling marketing materials. Our goal was to engage our target audience while adhering to our brand guidelines.I provided guidance, set performance goals, and fostered a collaborative environment that encouraged creativity and innovation.We identified areas for improvement and made data-driven adjustments to our campaigns. This approach allowed us to measure the effectiveness of our marketing efforts and achieve tangible results.

【Brand Manager】- Develop and implement brand strategies and marketing campaigns to increase brand awareness and drive sales- Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure brand messaging is consistent across all touchpoints- Conduct market research and analysis to identify trends and opportunities in the industry- Manage and maintain the company's website and social media platforms- Plan and coordinate events, sponsorships, and promotional activities to increase brand visibility

- Successfully built a team from scratch, developing a cohesive and efficient workforce.- Formulated company-wide strategies, objectives, and policies to achieve business goals.- Conducted industry market research, analyzed data, and identified target markets to create effective business strategies.- Devised brand development plans, including the establishment of brand visual identity (Vi).- Orchestrated the management of internal and external media resources, overseeing the setup and maintenance of social media platforms such as WeChat Official Accounts, Xiaohongshu, and Mini Programs.- Focused on customer-centric approaches to understanding client needs, conceptualizing and executing various marketing campaigns, swiftly responding to market trends, and enhancing community engagement and activity.- Collaborated with colleagues on brand promotion, marketing strategies, event planning, advertising creativity, and advertising deployment.- Led negotiations with external partners, facilitated cross-industry collaborations, and spearheaded business expansion efforts.

1. Create overseas brand promotion channels, such as Facebook, WhatsApp, and Google, in accordance with the company's business direction.2. Plan industrial exhibitions both domestically and abroad, and autonomously plan and participate in overseas exhibitions, such as in Vietnam and Kenya.3. Develop overseas business autonomously and conduct business negotiations.

Foreign trader: During my internship at Shenzhen Zhongfuhai Plastic Co. Ltd, I gained experience in production process and management, business operation, market development, and customer service and maintenance. I participated in the 2015 Shanghai International Plastic Exhibition and the Asian International Plastic exhibition in Guangzhou, interacting with customers via email and maintaining relationships with them.Working as a foreign trader staff for nearly seven months allowed me to engage in the marketing field. I became familiar with the organizational structure and business procedures, and adapted to the working environment, requiring excellent communication skills, coordination techniques, and a strong sense of responsibility. Most importantly, I learned how to capture prospective customers and make strategic marketing plans according to their psychology when confronted with multiple international consumer groups.

As an Aliexpress online store owner, I sell various brands of shavers through the platform. I design web pages, product images, and posters, and use different marketing plans to improve my store's performance.Since I target customers worldwide, I faced challenges such as language barriers, logistics efficiency, and marketing strategies during the early phase. Instead of getting frustrated, I quickly responded to these issues and used marketing analysis methods to figure out solutions. I then adjusted my marketing plans, such as implementing package marketing to decrease logistics costs and increasing product exposure to stimulate consumption. I also expanded my marketing channels via new media platforms and sales agencies. These efforts paid off, and my sales eventually bounced back. As a result, I was conferred with a Badge of Honor for Vendors.This experience familiarized me with marketing strategies, market positioning, customer relations, loyalty building, advertising practices, and supply chain management.