• Plan, implement, and oversee all marketing and advertising campaigns.• Coordinate marketing efforts with the company’s financial and branding goals.• Drive revenue by increasing sales through marketing activities and advertising campaign.• Contribute to new business development initiatives.• Build and develop the marketing team• Budget management.

• Develop the outbound, inbound and domestic product strategy for the company in line with business objectives.• Manage a team of product, resource management, sales (direct & agency), service, and operation departments, to align efforts and achieve business KPIs and P&L.• Expend new partnerships and business opportunities and build up good relationship with existing key partners including Airlines, railways, hotels, buses and local agencies.• Achieve revenue YOY 15% growth in Jan and Feb 2022 and win the bid of Taiwan Railway tourist train long-term(7 years) contract and High Speed Rail ticket & package distribution agreement (2022 – 2024).• Participate travel agent association, Taiwan & oversea tourism bureau, and other travel related government and regulation meetings.

• Develop the marketing and PR strategy for the company in line with business objectives.• Create marketing plan to increase online/offline traffic to the website, APP & branch and improve conversions through SEO, SEM and marketing campaigns.• Implement a community management plan on all the major social media platforms, such as Facebook, Instagram, YouTube, Line and Blog.• Improve the membership reward program and customer segmentation in order to maximum product cross selling and customer lifetime value..• Manage a team of marketing planning, digital marketing, and public relations executives, ensure projects are completed on time and the team continues to grow and develop.

• Leaded the Cathay Pacific Airways co-brand card project from planning, bidding, system developing to product launching in October 2017.• Managed affluent card portfolio, enhanced product active rate and PCS (per card spending) and evaluated new product & co-brand opportunity.• Developed affluent product feature platform across all fee-based product lines to improve customer satisfaction and optimize budget utilization.• Worked with sales teams and branch financial consultants to achieve both card acquisition and wealth management AUM goals.

• Developed affluent segment product strategy and establish product development plan from emerging affluent to super affluent.• Leaded a global project to build up a new product to align with company cards strategy and local product plan including project plan, system development, financial P&L, product program, internal policy requirement and marketing communication & public relations schedule.• Managed Diners consumer and corporate card portfolio, maintained association relationship and fulfilled compliance requirement. Also, leaded the Diners merger plan in order to improve the efficiency and product profit.• Initialed new product features, conducted vendor selection and worked with decision management team for usage analysis and feature scheme adjustment.

• Enhanced premium product benefits, including Platinum charge card and Platinum credit card, to support acquisitions & improve customer satisfaction.• Grew airlines & hotel co-brand portfolio and maintained partner relationships including Eva, Cathay Pacific, and Singapore Airlines, and Regent Hotel.• Worked with call center, membership travel service, and concierge service providing swift response and management to card member complaints; retain high value customers.• Conducted ATL and BTL communication plan to improve brand awareness and generate sales leads.