Business-oriented senior product manager with an accomplished track record in strategic planning, clearly articulating the vision, and delivering solutions which advance organizational goals. Experienced in Agile methodologies with special expertise in market validation, financial and competitive analysis, and software requirements elicitation, and has repeatedly demonstrated the ability to drive projects to completion across the SDLC. Analytical and data-driven when making decisions, and thrives in fast-paced and team-oriented environments. Decorated military veteran, having served as a commissioned officer from 2001-2009.
Diy-Ai (Personal Project)
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Founder And Solo Product ManagerDiy-Ai (Personal Project)Houston, Tx, Us
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Senior Product ManagerArgondigital | Enterprise Automation Experts Apr 2021 - Dec 2022Austin, Texas, United StatesConsultancy which provides software product management services to Fortune 1000 companies.• Led 2-FTE consulting team on an engagement to modernize a custom SaaS application built on Salesforce IaaS, which contributes >$1B in annual revenues for an international media conglomerate • Owned development and implementation of a new business feature valued at ~ $250M, with estimated cost savings of > $1.5M to client, in collaboration with client’s engineering FTEs and offshore development team• Collaborating with product owner, defined scope of new major features and added milestones to product roadmap• Led requirements gathering sessions with business users, translating business needs into Agile user stories and U/X wireframes, while coordinating with scrum master to prioritize and manage Jira epic in the product backlog• Tasked to lead Production Support team due to an extended absence, overhauled support process to increase throughput of user-reported issues, dramatically increasing reported customer satisfaction• Received specialized training in gathering and building visual models for software requirements -
Director Of Product OperationsSuse May 2019 - Mar 2020Austin, Texas AreaInternational enterprise software vendor which provides IT Solutions and Services for Linux distributions.● Led a team of 3 FTEs to provide organizational management and business functional expertise for product management group, supporting new product development, pricing, sales operations, and product launches● Increased Cloud revenues by 67% YoY, and CSP partners by 120%, working in collaboration with Sales and IT to analyze financial performance and overhaul the Go-to-Market strategy for Cloud Business Unit ● Collaborated with Sales leadership to package 15 solutions better aligned to sales objectives, while simplifying the buying process, resulting in >3,000% growth in solutions sales YoY● Supported product launches, executed A/B testing, and conducted pricing analyses and experiments on platforms like AWS, Google Cloud, and Microsoft Azure to assist product managers in optimizing product performance● Designed and supervised Quarterly Business Review process for Product Management to assess product performance, review/adjust product strategy, and assign future investment levels as determined by VP -
Product Management ConsultantRedleg Strategy, Llc Jan 2017 - Apr 2019Austin, Texas Area● Investigated opportunity in Application Performance Management (APM) of Cloud services for the VP of Product at an enterprise software firm in Houston, TX by developing a new product concept based on primary/secondary research of the market segment and determining the initial features and requirements of such a solution● Created a ‘pain points’ survey based on market research, and expedited data collection by subcontracting 3rd party vendors in order to test the AIOps platform product concept and major features with actual users in industry● Formulated business case for tested product concept and analyzed M&A targets; recommendations were accepted by business unit leadership, resulting in a successful acquisition in 2021 to further the company’s AIOps strategy
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Director Of MarketingLiquibase Jul 2015 - Oct 2016Austin, Texas AreaVenture-backed enterprise software startup providing solutions for database change management.● Led 2-FTE team in department turnaround by devising integrated marketing plan for FY’16 focused on digital and inbound marketing; decreased marketing budget by 75% and cost/lead by 24%; increased lead production by 288%● Administered content strategy and wrote technical white papers, increasing the company’s output of thought leadership while developing new channels and partnerships for delivering marketing content online● Implemented marketing automation suite (Marketo) and integrated with WordPress website and Salesforce CRM; automated inbound lead flow from capture to sales rep, improving follow-up time from ~24 hrs. to less than 1 hr. -
Product ManagerLiquibase Sep 2012 - Jul 2015Austin, Texas AreaVenture-backed enterprise software startup providing solutions for database change management.● Spearheaded development cycle for product #2 by conducting primary and secondary market research within target segment, developing product concept and initial requirements, and building a functioning prototype using the LAMP stack (Linux, Apache, MySQL, PHP)● Formulated business case and Go-to-Market strategy for company leadership which resulted in the eventual development and release of a database schema monitoring tool in 2017 -
Co-Founder/Principal (Graduate Research Fellow)Texas Venture Labs May 2011 - Sep 2012Austin, Texas Area• Graduate Fellowship (2011-2012): Co-founded ‘Texas Venture Labs,’ a startup accelerator which facilitates the fundraising process, resulting in >$857M of initial investment capital raised across 302 portfolio companies to date -
Commissioned OfficerUs Army Dec 2001 - Apr 2009Ft. Lewis, Wa• Lead planner for 13 battalion-sized operations (2007-2008), conducting thorough analysis of enemy, terrain, and civilian population to determine key objectives and operational requirements for subordinate commands• Two-time recipient of the Bronze Star awarded while deployed in support of Operation Iraqi Freedom (2004, 2008)
Rex M. Education Details
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Concentrations In Private Equity Finance And Entrepreneurship -
Psychology
Frequently Asked Questions about Rex M.
What company does Rex M. work for?
Rex M. works for Diy-Ai (Personal Project)
What is Rex M.'s role at the current company?
Rex M.'s current role is Founder and Solo Product Manager.
What schools did Rex M. attend?
Rex M. attended The University Of Texas At Austin - The Red Mccombs School Of Business, Boston University.
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Rex M. Holmlin D. Eng., P.E., PMP
Clinical Professor Of Project Management At Mason School Of Business; College Of William & MaryWilliamsburg, Va2mason.wm.edu, ix.netcom.com
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