Rex Ng Email & Phone Number

Oversee, define and drive integrated marketing strategies by overseeing Asia Pacific regions to achieve business goal, engagement, enhance branding awareness & revenueLead the team for the execution of new products/market launches & development, ATL & BTL activities, digital campaigns, O2O activities and other initiativesDefine, create and manage the company's brand positioning and key messagesDevelop, implement and manage multiple influencer campaigns and engage them at online and offline campaignsOversee and create external and internal marketing materials in order to align with the communication strategy and brand imageExplore and manage partnership and affiliate marketing via different channels to build brand awarenessProduct Marketing R&D

Assist clients/agency to develop marketing strategy (Branding awareness, product launch, event and lead acquisition etc)Identify brand positioning and develop brand messageImprove and enhance business performance by actioning key objectives from clientsResponsible for presenting market trends and findings to key stakeholdersPlan and manage digital marketing campaign

Ecommerce Platform( KOL.shop)/Crypto Oversee marketing strategy in terms of digital, social media, influencer, content, event and branding.Identify communities and create content direction to do promotion Develop affiliate marketing program, partnership and influencer program to enhance brand awareness and lead acquisitionManage over 200 KOLs’ relations and merchants/brands relations Liaise with C-level on initiatives to drive strategic business objectives to define metrics, KPI, segmentation, budget and ROIPrepare findings to key stakeholder and assist in Investor Relations projectMarketing Agency (APG)Responsible for P&L, business developments &sales forecast•Develop and execute marketing strategy to clients to achieve business goal Plan, formulate and execute cost-effective marketing strategies Identify brand positioning and develop brand messageImprove and enhance business performance by actioning key objectives from clients

• Oversee, develop and drive integrated marketing strategies & O2O activities to achieve business objective, user acquisition & engagement, enhance branding and revenue• Identify market trends and execute go-to-market plans• Define, create and manage online sports platform brand positioning, awareness and key messagesto target audience via marketing strategies• Develop affiliate marketing program ,partnership, ambassador program to enhance brand awareness and leadacquisition • Develop and lead different events for branding and lead acquisition including sports events,parents-child event, and networking events

•Head of Marketing in HK , mobile app marketing•Oversee, define and drive integrated marketing strategies to achieve business goal, app user acquisition & engagement, retention, enhance branding awareness & revenue•Lead the team for the execution of new products/market launches & development, ATL & BTL activities, digital campaigns, O2O activities and other initiatives•Initiate, plan and manage digital marketing campaign including app acquisition, social media, SEO/SEM, content marketing, KOLs, display ad performance growth•Oversee and create external and internal marketing materials •Explore and manage partnership and affiliate marketing•Initiate, plan and lead various events to achieve business objectives •Analyze and provide marketing intelligence on users, competitors and overall market trend•Define metrics, KPI, segmentation, budget and ROI and develop performance metrics and review campaigns to provide learning and improvements•Influencers/KOLs managerment

• Develop and manage 360 marketing plans (digital and offline),budgets and KPI’s to drive brand awareness • Prepare and manage Above-The-Line and Below-The-Line campaign • Build affiliate and opinion leader network; engage public in discussion to enhance brand awareness• Utilize both online and offline media, formulate media plan across TV, OOH and prints to meet target customers • Work closely with agency and media on media buying both online and offline• Measure and report performance of marketing campaigns, and assess against goals (ROI and KPIs)

• Marketing Communication • Develop and execute 360 marketing strategy including branding, digital, content marketing, events and partnership to drive brand awareness• Manage and maintain up-to-date content of website, apps and promo and prepare publications, video & promotional materials• Prepare and manage Above-The-Line and Below-The-Line campaign• Partnership (such as Premier League, NBA, Red MR, HKBN etc ), Event and Branding management• Provide timely accurate and cogent information to the management team•Monitor the performance and to maximize the ROI

Hk, Sea, China

•Support Regional Head to build and implement branding and marketing strategy• Responsible for Southeast Asia(SEA) and China e-commerce market including Thailand, Singapore, Malaysia, Korea, Taiwan, Indonesia, Vietnam and Philippines • Manage and maintain digital contents in various social media platforms and execute all digital marketing advertising • Provide reports and cogent information to the management team • Manage and prepare all Above-The-Line and Below-The-Line campaign • Explore and identify new promotion and joint promotion channels to drive sales and achieve business result• Prepare and write publications, video, press release & promotional materials• Monitor the performance and to maximize the ROI

Responsible to do marketing research and perform market strategiesMarketing event preparationResponsible to implement and evaluate client relationshipTo handle quality control and documentary translationTo prepare joint visit with suppliers and customersPrepare marketing materials in terms of report , product description, bookletCommunication with external and internal parties (HK based and overseas)

Master Of Science (Msc), International Relations

Master Of Arts (M.A.), International Criminology