Rex Tian Email and Phone Number

Create my own business and focus on consultant about RSI design & BD relevant stuff, the brands that we were very pleased to serve as BE+, TIE's group, PHISKIN, TAIHE, WuZhen Government which cover more different industry, such as co-working space, wedding, medical beauty, Internet, etc. It's really great to create a bridge or platform to connect the consumer and our client.

Leading to define brand core value & culture, development strategy, design direction and etc.Created and delivered LEFIT store SI manual book base on 2 brands ( LEFIT GYM & LEFIT PLUS );Make sure the creative and design development direction, theme, elements basic on the analysis of the industrial development & trend;Fully management and protection of brand image, training the relevant design principle & guideline to the team;Established the store identity system for co-branding business for the brand image promotion and development;Design management ( store design proposal review, construction drawings, and materials review & check, forecast and cost management );Team management ( Brainstorming for design concept, retail design skill assessment, and team spirit building);Set up an internal platform to share the project status and communicate the relevant question timely, also with the solution which got the unified agreement. External supply chain management, such as supplier selection, assessment and cost expense review.

Led to build the brand development strategy, core value & culture, retail store design principle etc;Create more design standard & principle to promote the brand image which could transfer to the local market in China; Guide and led the team to design and create the customized SI system for Chinese market（Setup 3 customized SI system versions of Shopping Mall、Department、SupperMarket for the Chinese market ) ;Design management（design review, process check, delivery satisfaction survey, cost expense review etc. );Internal communicate management ( Communication and cooperation with other departments, information sharing, and communication with the headquarters in the United States, solution negotiation and formulation, etc.) ；External supply chain management (supplier selection, assessment, review, cost & expense review, core team spirit and etc.) ;

We helped our client to set up their retail business in China, they came from different fields such as culture & education, sports, medical, real estate, textiles etc. We do pleasure to serve them who were JunYao Group, NBA, Jichuan Pharmaceutical, SIUD, SanMao Group, JOMA Sport, Mister Donut etc.

Assist to define the brand core value, develop strategy, design direction etc; Defined brand design direction for the Chinese market, reduced and unified the PPK edition from 17 to 3, counter image from 17 to 3, unify the brand IDLed to design and upgrade the totally new SI system, basic on the real project named Jinan Ginza Plaza to build up a new model to expand in the whole of China.Design management, such as design review, VM display planning, MKT events design check & review; Project review & management ( Construction Quality check, process control, and budget & settlement review management);Set up an internal platform to share the project status and communicate the relevant question timely, also with the solution which got the unified agreement. External supply chain management, such as supplier selection, assessment and cost expense review.

Leading to define brand core value & culture, development strategy, design direction and etc.Led team to develop, create brand SI system and delivered the Manual book (cover CI/VI/SI system); Built up design team which cover the relevant responsibility, such as design, fixture development, construction management etc; Team management ( Brainstorming for design concept, retail design skill assessment, and team spirit building);Set up an internal platform to share the project status and communicate the relevant question timely, also with the solution which got the unified agreement. External supply chain management, such as supplier selection, assessment and cost expense review.

Unify the brand design standards and protect brand image;Clearly understand & master the SI guideline, principle and core culture, assist to upgrade SI system once per 1.5 years;Highly follow the design principle of the brand Guideline on store planning, VM display planning, modular plan, and other matters;Project management, include store design, process control, satisfaction of the deliveries, construction quality check and follow up to make sure the delivery with HIGH QUALITY.On-site check & review about the construction details, design requirement, head to cost settlement after passing;