Rex Hall Email & Phone Number

Atlanta, Georgia, United States

DragonFly Media strives to bring authenticity, vibrance and excitement to video communications along with the latest technology and marketing strategies. We partner with our clients to create engaging, informative and entertaining media that delights.

Atlanta, Georgia, United States

Working with the CEO & CRO I am developing marketing and communications strategies, campaigns and assets to share agent and partnership opportunities.

Greater Atlanta Area

• Engage with a wide spectrum of clients to develop strategic messaging for multiple platforms.
• Develop creative briefs and storyboards to ensure messaging is on target.
• Hire external resources and schedule internal staff to meet the needs of a variety of productions.
• Maintain tight control on all expenses to deliver all projects on time and on budget.
• Manage the client experience insuring all needs are met to achieve superior client satisfaction.

Greater Atlanta Area

• As strategist, producer and production manager, I partnered with Communications, Marketing, Product Leaders, Human Resources, Events and C-Level executives to develop strategic messaging that leveraged internal.
• Delivered an average of 120 videos a year.
• Creation of FDTV, a monthly employee video series which increased website engagement by 46%.
• Managed the $1 million construction of two studio spaces in the NYC offices.
• Produced live-streaming quarterly town halls that were broadcast to a 30,000+ global audience.
• Managed $500,000+ annual budget.

Atlanta, GA

• Video Production manager for the Training and Product Development departments along with the internal global delivery of videos throughout the company.
• Engineered the creation of new video studio. Established budgets, purchased equipment, procured the space and installed equipment.
• Collaborate with C-Level executives and department heads to produce internal messaging, training and product demonstrations videos.
• Applied expertise in video compression using Compressor, Sorenson Squeeze, Media Encoder, MPEG Streamclip, and VLC to distribute videos for global audience via internal and external CDN’s.
• Coordinate domestic and international video productions working with external vendors, freelance staff and internal resources.

Tampa/St. Petersburg, Florida Area

• Managed the design and creation of web sites, social media marketing campaigns, billboards, product packaging and marketing videos for boutique advertising agency.
• Developed outdoor advertising and social media engagement for the Florida Aquarium increasing website traffic by 17%.
• Managed company presence in social networking sites including Facebook, Linked-In, Twitter, and Instagram that resulted in an overall 10% increase in followers.
• Managed creation of creating production and post-production schedules, booking crews, talent, equipment and locations, hiring voice over talent.
• Created first educational mixed-reality experience for High School students teaching ethics to over 1,500 students annually.

Tampa, FL

• Manage simultaneous multimedia projects including remote and studio production, talent and camera direction, post-production, and graphics. Develop and control production budgets, from $10,000 to $100,000, logistics.
• Steer all aspects of client projects, as creative director; script writer; lighting director; producer, director, and editor for long and short form video productions; website art director, web video developer and.
• Maintain and Manage studio and equipment. Schedule studio and location shoots while also purchasing and maintaining video production cameras, hardware, software, digital storage and networking devices.

Tampa/St. Petersburg, Florida Area

• Acquired in 2006 by Greens Worldwide, Inc., a golf event marketing and management company developing and broadcasting golf competitions for semi-professional golfers.
• Collaborated with CEO, developed concept and format for two half-hour golf shows.
• Directed company operations with primary focus on development and launch of two half-hour golf shows.
• Developed and managed $920,000 production budget.
• Hired and coordinated staff and contracted crew of 20, including producers, editors, on-air talent, and internal staff.
• Coordinated logistics and timing with Fox Sports Network and the Golf Channel executives for final delivery of episodes.

Still Moving was a TV production company that created productions for DRTV, Broadcast promotions and corporate marketing and training programs. We also produced the successful Esteban: Live in Sedona DVD set that featured Ronan Tynan and Mario Corey. We also worked with Esteban with the American Guitar informercial that ran nationally and brought in.

Tampa/St. Petersburg, Florida Area

• As instructor of Television Production I helped create the curriculum for the newly opened school. I developed the training for:
• Camera Operation
• Script Writing
• Editing
• Graphics
• On-camera Presentation. This was an incredibly rewarding experience working with students new to the field and full of passion. It was a great source of pride to see them move forward and start careers in the industry.

Saint Petersburg, FL

• Starting as promotions Producer, then promoted to Managing Producer of new division Short Shopping and tasked with brand development and production management. Achieved Senior Creative Producer position by establishing.
• Met with senior stakeholders: President, EVP Marketing, EVP Broadcasting, high profile vendor partners, celebrities, and external creative agencies to develop network branding, show and product promotions and marketing.
• Presented senior stakeholders with new creative concepts and initiatives, received input and managed revisions and approval throughout project lifecycle.
• Collaborated with Creative Director, staff graphics artists and external creative agency to develop network identity packages and show graphics packages.Managing Producer (1999-2001)
• Produced live shopping show before and after major NASCAR telecasts on TBS and TNT.
• Copywriter, Producer and Director of daily 2 minute DRTV spots airing on USA Networks.

Sales Advantage, Selling Skills And Sales Operations

This course begins by focusing on those critical moments leading up to the sale. I learned to examine the manner in which I communicate.

Ba, Mass Comm

Activities and Societies: Sigma Alpha Epsilon

Education record