Dynamic and strategic leader with a proven track record in spearheading comprehensive content strategies to elevate brand presence, engage communities, and drive conversion across digital landscapes. Specialized in developing audacious User-Generated Content (UGC) strategies that leverage the power of brand communities, influencers, and professional chefs to create compelling brand narratives. Expert in orchestrating seasonal campaigns, managing stakeholder relationships, and directing all facets of digital marketing - including PPC, SEO, SEA, display advertising, and email marketing - to boost traffic acquisition, sales, and conversion rates.My leadership extends to managing a talented team of four direct reports and coordinating with a pool of expert freelancers and agencies, ensuring excellence in SEO, SEA, paid advertising, email marketing, web development, and design. With a keen eye for optimizing website UX/UI, I am adept at building and fine-tuning engagement funnels for peak conversion efficiency, backed by rigorous data analysis and market research to stay ahead of trends and technologies.Collaboratively working with B2B sales teams, I craft dynamic retail marketing programs and tools that resonate with target markets, underscored by meticulous performance and budget management to meet and exceed KPIs. My approach is data-driven, with a constant focus on innovation and performance improvement to achieve strategic marketing objectives.

UMAGE (pronounced oo-MAY) is a Danish lighting and furniture brand, headquartered in Copenhagen, Denmark. I am responsible for launching and growing the brand’s online presence in the US and Canada, including Amazon, B2B, B2C and DTC sales channels.▪ Managed startup e-commerce operations in the US by identifying online niche design sites and high-volume marketplace sales channels such as Wayfair, Amazon, and Houzz, negotiating contracts with retail partners, and comprehensive digital marketing strategies.▪ Create and maintain product data sheets of over 1,000 unique SKUs, product descriptions, pricing strategy, dimensions, images, and spec sheets, working with Graphics department to develop product images and videos.▪ Collaborate with retail account managers to feature products in email marketing campaigns, advertising co-ops, and to create annual marketing calendars for each retailer.▪ Develop white label products for exclusive product promotions for retailers meeting sales goals.▪ Produce segmented email marketing campaigns to trade, A&D, and retail partners.▪ Developed influencer marketing program, resulting in 40% increase in furniture sales.Noted Accomplishments:o Grew online sales to account for over 60% of revenue for North America, surpassing that of brick and mortar sales.o Increased contract and trade sales to 50% YOY growth

Led five-person marketing and merchandising for Northern California territory of luxury spa dealership, with ten showroom locations. Also oversaw marketing and distribution of private label line of spa accessories, Hot Tub Things, and DTC website with over 20,000 skus.▪ Led e-commerce activities such as accessory product sales on Amazon, marketing and customer service team leadership, sales growth, and defining goals.Noted Accomplishments:o Utilized email promotions, paid search advertising, fine-tuning product assortment, lead generation, and geo-targeted landing pages, resulting in a 45% increase in revenue for 2015 and 85% growth in 2016.o Introduced upsells and cross-sells on website, increasing revenue of accessories by 180%.

Responsible for e-commerce divisions of B2B office furniture distributor and DTC ergonomic seating retail website.▪ Spearheaded e-commerce operations including strategic planning, digital marketing, website design, content development, customer service, and web analytics and technologies.▪ Managed agency to create a long-term SEM/SEO plan and monitored key performance indicators (KPI).▪ Advanced organizational goals by launching a line of white label seating sold exclusively by Amazon, creating retargeting ad campaigns, providing oversight of pay-per-click ad campaigns, and reporting and analysis.▪ Supervised Customer Service and Sales Representatives, Designers, and Web Developers.Noted Accomplishments:o Developed and executed comprehensive marketing strategies across email, social media, bulk mail, and display advertising contributing to an 80% growth within 10-months.o Guided website redesign and migration to Magento, with a focus on user-experience (UX), achieving a 50% increase in traffic.

Directed startup and ongoing operations for a niche e-commerce furniture site including site design, product selection, digital marketing/social media, and organic and paid search, while achieving profitability within two years.▪ Created niche ecommerce site, from conception, to wireframes, to launch.▪ Oversaw all inventory management, fulfillment and sales.▪ Built wholesale program with trade industry partners.▪ Developed all content, including product descriptions, newsletter, blog and social media campaigns.▪ Managed digital marketing campaigns, including paid search campaigns and email marketing.▪ Analyzed web traffic data to improve site performance and marketing campaigns.▪ Established affiliate marketing program.

Developed, implemented and managed a new sales program aimed at the local tourism industry. By building relationships with over 400 hotel concierges, key tourism bureau staff, and media partners, I played a key role in increasing tourist revenue to the Observatory by over 25%. I also represented the Empire State Building at industry events, and hosted up to four special events per year for the sales and marketing department.

While serving as principal liaison between staff and Editor-in-Chief, I was also responsible for researching and writing feature articles and celebrity interviews for five magazine titles. In addition, I supervised a staff of writers, graphic designers, and production personnel, and managed relationships with public relations agencies for content ideas and promotional tie-ins.