Shaping brand and product opportunities for clients and individuals. The work involves creating at the mix of sport and culture, with a focus on concept and identity. The mediums vary from apparel, fashion, branding, to IRL and digital marketing.My process is based on bespoke discovery and solutions that are truly unique, as research is the bedrock to my process. I hold meetings and keep collaboration open and clear. Our work is inspired by youth energy, electronic music, design and sport.Rex@Everykin.com

Building and designing seasonal apparel collections and merch products, which served the Twitch community, gamers, and enthusiasts. Collaborating with the merchandise and commercial leads, I was responsible for delivering product color and concept, trend research, art direction, apparel design, graphic design, branding, and print design, art work and tech packs.

Graphic Design lead for TH Tommy Sport, and existing TH Swim men’s and women’s collections. Inspired by Tommy heritage and contemporary active lifestyle. Responsible for building seasonal and product story graphic and print telling across each category. With my creative director we produced seasonal design direction and product stories that aligned to the brand global direction, while collaborating with our footwear and accessories partners in launching a 360 assortment.Managed assistant designers and external freelancer support. I presented at reviews, oversaw handovers, met vendors and attended proto approvals and fittings.

Graphic lead for Calvin Klein Swimwear and Underwear collections. Delivering the seasonal goals, co-created new print and graphic drops which grew our presence and opportunities in our category.Responsible for the product art direction, graphic design, surface print and pattern, trim design, branding elevation. Managed assistant designers and external freelancer support. I presented at reviews, oversaw handovers, met vendors and attended proto approvals and fittings.

Direction and design, product and brand briefs, within the sports, music and fashion. I developed my business skills and creative handwriting, pushing my own technical knowledge coupled with how to balance client objectives and project management.I offered services from pure creative through to brand positioning, trends, project management and commercial road maps.

Global Football Apparel team - club licensed teams and innovation projects. A career highlight working on beloved clubs and brands, we worked cross-functionally, delivering rich stories and fan loved uni- forms, leading the look of modern sportMy role was to deliver the modern look of football thru design by working with the athletes, translating insights and informed by trend into graphic solutions to curate product that aligned to the global direction and advanced the beautiful game. One notable project I worked on was FA14 PSG Dark Light, a body of work which supported the launch and advancement of the global sports apparel knit platform. My role involved owning graphic design solutions, solving for athlete performance needs, market travel, commercial and prototype manufacturing on-sites, attending 360 design reviews, curating decks and presenting creative at external club meetings for sign-offs. I collaborated with asset managers and developers to fulfil commercial strategy and product excellence.I learned most how to guide creative direction and deal with every club asset as a unique brand. In this large org, I learned the value of team collaboration, value relationships and build upon our team success.

Global Football Apparel - Club Licensed & Lifestyle Fanwear / amplify projects. My main role covered creating design solutions across sportswear apparel that leveraged club dna and city focused insight, building out graphic identities that enriched the seasonal licensed assortment.

Working within a graphic coe, my role covered multiple sport and lifestyle categories ( running, Olympics London 2012, training and lifestyle tops), while supporting go to market presentations, market trips and manufacturing onsites.Responsible for Graphic design, Print, Branding, Typography, Trim design and tech pack handovers across apparel and select footwear contributions.

Team Sports Category - Graphic design, trim design, Presentations, Tech-Packs, Schematics.

Supporting the design leads with daily and seasonal tasks, across apparel lifestyle FTPA Puma, Golf, Urban Mobility, and developing knowledge of manufacturing, development, and market and trend SWOT for seasonal direction.

Print. Digital. Guidelines. Branding. Ideation & Concepts. Presentation support.

Digital. Guidelines. Print. Presentation support.