Rex Perry Email & Phone Number

Nashville, Tn, Us

Nashville, Tennessee, United States

Writer, editor and strategist on an Agile sprint marketing team supporting business development and clinical recruiting. Created and managed email marketing campaigns, social media (organic and paid), feature stories and physician recruiting materials.

Greater Nashville Area, Tn

Manage content, SEO and web analytics for compassus.com. A focus on writing useful, findable and actionable content lifted the site to high first-page search positions for our core topics and keywords. We refine content through user feedback, search data and competitive landscaping to find opportunities to drive business goals. Content creation includes video and still photography.Worked with an agency partner to launch and manage a $400K paid search marketing strategy. Organic and paid… Show more Manage content, SEO and web analytics for compassus.com. A focus on writing useful, findable and actionable content lifted the site to high first-page search positions for our core topics and keywords. We refine content through user feedback, search data and competitive landscaping to find opportunities to drive business goals. Content creation includes video and still photography.Worked with an agency partner to launch and manage a $400K paid search marketing strategy. Organic and paid campaigns are integrated with Salesforce for a 360-degree view of the patient journey from lead to admission. We provide a measurable ROI for every dollar budgeted to paid campaigns. Measure and refine web performance using Google Analytics, Search Console, Data Studio and multivariate testing. Monitor and improve search directory listings and brand reputation for 200 local offices. Partner with stakeholders across the company on internal communications for recruiting, retention and onboarding. Show less

Nashville, Tennessee, United States

Wrote and managed website content, strategy and SEO for the Monroe Carell, Jr. Children’s Hospital at Vanderbilt. Translated complex medical concepts into readable text and clear presentation. See work examples, including much of the text and photography on childrenshospitalvanderbilt.org. Served as a writer for My Southern Health, a blog offering health information with a Southern sensibility.

Birmingham, Alabama, United States

Wrote about the South’s best communities and local architecture. Edited and produced the Get More Curb Appeal column and the Southern Living House Plans column. Managed editorial schedules, budgets, writers and freelance illustrators.

Maintained all editorial aspects of the Cottage Living website. Wrote and administered the Dear Cottage Living blog and email newsletter.Managed the construction of a cottage for a family displaced by hurricane Katrina. After training more than 200 volunteers, we built the home from the foundation to the finished landscape. The magazine story, which I wrote and photographed, won the Time Inc. Henry Luce Award for editorial excellence in print, digital and multimedia.