Rex Tan Email & Phone Number

El Segundo, Ca, Us

Acquired the leadership of Audience Targeting and Segmentation Technology team that supports the Business Analytics function driving the deals of our Advertising Sales Business. Extended the leadership, strategy and process that I established for Advertising Insights, Measurement and Reporting Platform to this extended responsibility. Scope of influence now provides line of sight to business from: Audience and Traits Data Mining -> Targeting and Segmentation -> Campaign Execution Measurement -> Post Campaign Analytics and Monetization for Addressable Advertising

New York, Us

Leader for technical product management of Advertising Measurement, Insights and Reporting, a Cloud Datawarehouse and Business Intelligence Platform for Addressable Advertising• Responsible for team of 25 - analysts, architects, developers, testers - to continuously improve delivery on a SAFe Agile program schedule. Increased efficiency of team by 73% from delivering 19 Epics to 33 Epics Per Quarter.• Drive execution, strategy and articulate the roadmap for a centralized Data, Measurement, Reporting and Analytics capability. Delivered 50 dashboards which consolidates insights from 75 data sources on a 2 year roadmap for AdSales, Pricing and Planning, and Operations• Leads operations and production support - continuously establishing and innovating on procedures and automation, standards and best practices. In addition to Epics delivered for Projects, serviced ~200 Production Support Issues, 75 Reporting enhancements, 25 Bug Fixes a year.

San Ramon, California, Us

Head of the Data Office for GE Digital startup reporting to the CIO. Worked directly with COO, CFO, Chief Compliance Officer, Sales, Marketing, Customer Success business leadersResponsible for centralized data and systems functions - strategy, process, data modeling, architecture, governance, stewardship, tools, quality, and analytics. Assembled and led a team of architects, developers, data stewards and analysts.Notable Projects/Initiatives:• Established the first Data Office in a GE business able to fully centralize and integrate Master Data Management functions to a single platform (Salesforce.com) supporting full enterprise functions (Marketing, Sales, Order, Configuration, Fulfillment, Finance, Legal and Compliance). Data office serviced 3K data requests and 80 system enhancements/year• Defined end-to-end Data and Governance Strategy, yearly roadmaps on prioritization of data programs. Roadmaps and prioritization are worked in collaboration across all business units' initiatives ensuring alignment • Led implementation of Informatica Cloud Customer 360 to enable hierarchy and segmentation of our 200K prospects and customers - enabling territory transitions to target growth of Digital to 30X • Owned and delivered the design and implementation of a transformative customer process during migration of ERP financials to Oracle Cloud Technology. Project was a big partnership between GE, Oracle and PriceWaterHouseCoopers resulting in reduction of $9M receivables quarterly as a result of customer master data redesign and process consolidation. • Engaged in proof-of-concept project with vendor Tamr, to employ their machine learning software for mastering and stewarding customer data for GE Digital. This resulted in furthering our ability to connect customer data across systems by 30%

Norwalk, Ct, Us

Data Evangelist for Global Commercial Excellence Team under the COO office. Champion, sponsor and drive globalization of data and analytics quality programs to drive Global Sales, Marketing and Operational Excellence. Built Process, Frameworks and Systems. Utilized senior executives and teams matrixed within Americas, Europe and Asia Pacific Commercial and Technology teamsNotable Projects/Initiatives:• Led data strategy providing line of sight to $2.9B Trade Finance opportunities across the globe, by integrating and consolidating multiple regional CRM systems to a single Salesforce.com Customer Relationship Management (CRM) System• Sponsored a Global Commercial Data Management technology platform and established a Global Stewardship team as a Center of Excellence, providing data stewardship, architecture and management services to Asia Pacific and Europe International regions• Partnered with Salesforce.com for a pilot project showcased during the launch of the Salesforce.com Analytics Platform during Dreamforce 2014• Presented Master Data Management best practices presentation in Informatica MDM World 2015

New York City, Ny, Us

Led engineering and architecture team of Systems Analytics and Business Intelligence, setting strategy and establish roadmap for Ad Sales Pricing and Analytics. Scope ranging from Upfront Market Tracking and Analytics, Profit Analysis, Deal Impression Delivery and Inventory OptimizationNotable Projects/Initiatives:• Led strategy and execution to re-platform Enterprise Upfront Sales and TV Network Analytic applications to latest Enterprise Infrastructure Standards, Microsoft Stack and Cloud Software (SalesForce.com) standards • Provided Sales unprecedented enterprise wide view of the business by establishing an integration platform between Salesforce CRM, Sales Systems and Data Warehouse via Tibco. Supplied Sales with daily updates to ~5000 Accounts, 1500 budgets, 2000 Opportunities • Established transparency of Sales pipeline from Inquiry to Order across $8B of Opportunities thru operational and analytical Business Intelligence • Led the Data Migration, Business Intelligence and Master Data Management Teams as part of a for $42M multi-year Sales and Traffic Integration Project• Enabled USA/SciFi Cable business by setting up a one stop reporting solution to Sales and Commercial Operations information cutting down reporting processes from hours to minutes

New York, Ny, Us

Led an Ad Sales and Research IT department providing complete software development services and business intelligence - from requirements gathering, solutions design, data modeling, architecture, coding, integration, system operations supporting $3B of Adsales Revenue on $2M P&LNotable Initiatives:• Setting strategic roadmap, architecture ownership and systems enhancement of the technology stack supporting $1.8B Upfront Market cycle which operationally supports influx of 60% of revenue during a 3 month period• Established change and release management process and ticket system providing transparency on applications development efforts and metrics on work and services• Managed Master Data and Sales Integration to an $8M 3-year Commercial Operations Project• Implemented Ad Sales Business Intelligence Project providing Sales and Commercial Operations Web-enabled Business Intelligence and Sales Reporting Infrastructure using Cognos and Kalido• Established Disaster Recovery Procedures and directed annual process exercise for Ad Sales Planning and Operations

Ms, Computer Science

Bs, Electrical Engineering