Digital Marketing Manager
CurrentPromote the cities of SeaTac, Tukwila, and Des Moines Washington as attractive destinations for tourists and meeting planners. Actively manage CMS and CRM for quasi-government agency / Destination Marketing Organization (DMO). Management of Google Adwords campaigns, strategy, goal setting, KPIs, reporting, and daily oversight. Project Management of development and transition to new CRM and CMS. Responsible for CMS website health and content updates, issue resolution, and feature upgrades. Architect DMO’s microsites for Seattle Airport, Seattle Hotels, Seattle Attractions, and Seattle Dining options. Perform SEO audit and create plan for consolidating and refreshing dated content. Utilize SEO best practices to optimize website content to rank webpages in major search engines. Apply best practices for website accessibility to comply with ADA guidelines. Strategic placement of Call-to-Actions to drive Hotel Bookings, Newsletter subscriptions, and adoption of Discount Savings app on mobile devices. Integrate User-Generated Content (UGC) using CrowdRiff to acquire publishing rights for Instagram user photos. Management of AI Chatbot and WeGlot translation services. Oversee curation & keywording of image collections using PhotoShelter digital asset management tool (DAM). Conduct live Zoom webinars to coach local business owners and managers on best practices for online promotion. Mentor marketing associates.
