Co-founded and led the operations of Highway Collective, a full-service marketing agency. Achieved profitability within the first month of launch and supported a diverse portfolio of clients, demonstrating the company's ability to deliver high-value services and drive results for our customers.

- Orchestrated a dynamic portfolio of high-impact giveaways and collaborative events, securing strategic partnerships with prominent brands, industry leaders, and renowned academic institutions. These initiatives drove heightened brand visibility, amplified audience engagement, and generated significant lead flow.- Generated approx. $1.2M in annual revenue through spearheading affiliate marketing initiatives involving compelling outreach, fostering open communication about product… Show more - Orchestrated a dynamic portfolio of high-impact giveaways and collaborative events, securing strategic partnerships with prominent brands, industry leaders, and renowned academic institutions. These initiatives drove heightened brand visibility, amplified audience engagement, and generated significant lead flow.- Generated approx. $1.2M in annual revenue through spearheading affiliate marketing initiatives involving compelling outreach, fostering open communication about product launches, promotions, and company updates to fortify brand messaging consistency to reach target audiences and generate new leads.- Cultivated mission-aligned partnerships with reputable non-profit organizations like Fabscrap and 500 Women Scientists, spearheading cause-marketing programs that channeled percentage proceeds to showcase the company's unwavering commitment to social responsibility and community impact.- Managed a thriving social media community of 215,000+ followers across platforms, curating engaging content and fostering meaningful interactions to amplify brand reach and affinity. Show less

- Conducted in-depth research on the transformative impact of digitalization on consumer-business interactions and transactions, highlighting opportunities to integrate digital technologies for revenue and value generation.- Analyzed the growth potential of TikTok as a dynamic short-form video platform, evaluating its capabilities to drive business growth, engage audiences, and heighten brand visibility within the digital landscape.

- Led digital and in-store marketing tactics for top 5 retail accounts, aligning creative direction with strategic messaging and targeting. Ensured assets adhered to design and legal guidelines, resulting in a cohesive brand presence and increased customer engagement.- Analyzed and derived insights from extensive Excel data to measure the effectiveness of retail marketing programs. Utilized data-driven recommendations to optimize marketing spend, to drive improved sales performance and… Show more - Led digital and in-store marketing tactics for top 5 retail accounts, aligning creative direction with strategic messaging and targeting. Ensured assets adhered to design and legal guidelines, resulting in a cohesive brand presence and increased customer engagement.- Analyzed and derived insights from extensive Excel data to measure the effectiveness of retail marketing programs. Utilized data-driven recommendations to optimize marketing spend, to drive improved sales performance and ROI.- Demonstrated innovative thinking and cross-functional collaboration on merchandising development projects, contributing to creative solutions and problem-solving. Played an instrumental role in enhancing product visibility and customer experience. Show less

- Conducted in-depth market research to inform new product venture development and establish KPIs.- Created targeted buyer personas, optimizing marketing and sales efforts for the companywide playbook.

- Led the full-scope marketing communications and execution for the successful weekly online forum, Founder's 30. Demonstrated command of brand voice, presenter curation, compelling content creation, and seamless campaign rollout.- Quickly earned the full trust of the team, taking on autonomous responsibility for the weekly event execution within just a few weeks of joining the organization.- Developed indispensable process documentation, streamlining operations and setting up… Show more - Led the full-scope marketing communications and execution for the successful weekly online forum, Founder's 30. Demonstrated command of brand voice, presenter curation, compelling content creation, and seamless campaign rollout.- Quickly earned the full trust of the team, taking on autonomous responsibility for the weekly event execution within just a few weeks of joining the organization.- Developed indispensable process documentation, streamlining operations and setting up future team members for success. This proactive initiative left a lasting, positive impact on the overall organization. Show less

- Aided Young product awareness and adoption among college students with an innovative go-to-market plan, presented to Leadership team.- Led a collaborative team in launching an innovative stock market game on Wealthbase, to inform Fidelity's new product launch- Contributed to an increase in campaign effectiveness by providing valuable consumer insights and formulating compelling marketing briefs for the Young Segment marketing team.

- Designed impactful point-of-sale materials and sell sheets that drove heightened brand visibility and volume among key foodservice clients and prospects.- Meticulously tracked and recorded daily inventory data, ensuring seamless product movement and minimizing liabilities through operational efficiency.- Compiled in-depth competitive analyses, providing invaluable data-driven insights to inform strategic pricing decisions and optimize product placements.

- Spearheaded the development and implementation of a highly successful affiliate marketing program for Fasteners Plus, delivering a significant boost in sales and brand awareness.- Demonstrated exceptional communication and relationship-building prowess, collaborating seamlessly with over 150 potential affiliates to drive program success.- Formulated strategic campaign plans to drive off-season sales, including the establishment of an impactful annual feature that generated… Show more - Spearheaded the development and implementation of a highly successful affiliate marketing program for Fasteners Plus, delivering a significant boost in sales and brand awareness.- Demonstrated exceptional communication and relationship-building prowess, collaborating seamlessly with over 150 potential affiliates to drive program success.- Formulated strategic campaign plans to drive off-season sales, including the establishment of an impactful annual feature that generated substantial revenue. Show less

- Evaluated and hand-selected prospective campus marketers based on their demonstrated social media presence and influence, culminating in the assembly of a high-caliber team.- Conducted in-depth interviews and made strategic, data-driven hiring decisions, achieving a consistently greater than 80% offer acceptance rate.- Delivered compelling presentations that effectively communicated the company's vision, engaging potential hires and generating increased interest in the… Show more - Evaluated and hand-selected prospective campus marketers based on their demonstrated social media presence and influence, culminating in the assembly of a high-caliber team.- Conducted in-depth interviews and made strategic, data-driven hiring decisions, achieving a consistently greater than 80% offer acceptance rate.- Delivered compelling presentations that effectively communicated the company's vision, engaging potential hires and generating increased interest in the organization. Show less

- Managed the planning, development, implementation, and management of the organization's comprehensive digital marketing strategy, driving measurable results.- Edited podcasts for distribution across various platforms, ensuring seamless delivery to key streaming services.- Compiled and revised video content for the organization's growing YouTube presence.- Crafted compelling, high-impact content that resonated with the target audience and expanded the brand's digital… Show more - Managed the planning, development, implementation, and management of the organization's comprehensive digital marketing strategy, driving measurable results.- Edited podcasts for distribution across various platforms, ensuring seamless delivery to key streaming services.- Compiled and revised video content for the organization's growing YouTube presence.- Crafted compelling, high-impact content that resonated with the target audience and expanded the brand's digital footprint. Show less

-Worked with lead team to develop interest-generating marketing campaigns-Facilitated training sessions for interns - taught Adobe Spark and research methods-Designed social media posts for LinkedIn, Instagram, Facebook which brought in new clients

•boosted product exposure with innovative content •increased ad communication efficiency

•ABRSM prep•Trinity College London Music Elementary exam prep