Reya Samuel Email & Phone Number

Boston, MA, US

Co-founded and led the operations of Highway Collective, a full-service marketing agency. Achieved profitability within the first month of launch and supported a diverse portfolio of clients, demonstrating the company's ability to deliver high-value services and drive results for our customers.

New York, United States

- Orchestrated a dynamic portfolio of high-impact giveaways and collaborative events, securing strategic partnerships with prominent brands, industry leaders, and renowned academic institutions. These initiatives drove heightened brand visibility, amplified audience engagement, and generated significant lead flow.- Generated approx. $1.2M in annual revenue.

- Conducted in-depth research on the transformative impact of digitalization on consumer-business interactions and transactions, highlighting opportunities to integrate digital technologies for revenue and value generation.- Analyzed the growth potential of TikTok as a dynamic short-form video platform, evaluating its capabilities to drive business growth.

Redmond, Washington, United States

- Led digital and in-store marketing tactics for top 5 retail accounts, aligning creative direction with strategic messaging and targeting. Ensured assets adhered to design and legal guidelines, resulting in a cohesive brand presence and increased customer engagement.- Analyzed and derived insights from extensive Excel data to measure the effectiveness of.

- Conducted in-depth market research to inform new product venture development and establish KPIs.- Created targeted buyer personas, optimizing marketing and sales efforts for the companywide playbook.

Bucks County, Pennsylvania, United States

- Led the full-scope marketing communications and execution for the successful weekly online forum, Founder's 30. Demonstrated command of brand voice, presenter curation, compelling content creation, and seamless campaign rollout.- Quickly earned the full trust of the team, taking on autonomous responsibility for the weekly event execution within just a.

Boston, Massachusetts, United States

- Aided Young product awareness and adoption among college students with an innovative go-to-market plan, presented to Leadership team.- Led a collaborative team in launching an innovative stock market game on Wealthbase, to inform Fidelity's new product launch- Contributed to an increase in campaign effectiveness by providing valuable consumer insights.

- Designed impactful point-of-sale materials and sell sheets that drove heightened brand visibility and volume among key foodservice clients and prospects.- Meticulously tracked and recorded daily inventory data, ensuring seamless product movement and minimizing liabilities through operational efficiency.- Compiled in-depth competitive analyses, providing.

- Spearheaded the development and implementation of a highly successful affiliate marketing program for Fasteners Plus, delivering a significant boost in sales and brand awareness.- Demonstrated exceptional communication and relationship-building prowess, collaborating seamlessly with over 150 potential affiliates to drive program success.- Formulated.

Chicago, Illinois, United States

- Evaluated and hand-selected prospective campus marketers based on their demonstrated social media presence and influence, culminating in the assembly of a high-caliber team.- Conducted in-depth interviews and made strategic, data-driven hiring decisions, achieving a consistently greater than 80% offer acceptance rate.- Delivered compelling presentations.

- Managed the planning, development, implementation, and management of the organization's comprehensive digital marketing strategy, driving measurable results.- Edited podcasts for distribution across various platforms, ensuring seamless delivery to key streaming services.- Compiled and revised video content for the organization's growing YouTube.

-Worked with lead team to develop interest-generating marketing campaigns-Facilitated training sessions for interns - taught Adobe Spark and research methods-Designed social media posts for LinkedIn, Instagram, Facebook which brought in new clients

Pune, Maharashtra, India

• boosted product exposure with innovative content
• increased ad communication efficiency

• ABRSM prep
• Trinity College London Music Elementary exam prep