Reyes Yu Qian Leong Email & Phone Number

Singapore

Singapore

• Overall planning, creative development, media buy and communications plan for marketing campaigns• Execute campaign which includes ATL advertisements, radio, TVC productions, OOH, direct mailers, in-store displays, eDM and social media with the aim of driving sales and traffic to both stores and online platform.• Plan and execute major events including annual MEGASTORE year-end carnival, stores grand opening, anniversary sale and cooking workshop.• Liaise with brands and merchandisers on new product launches / brand fair to create awareness and drive sales.• Work closely with internal stakeholders, creative agency, media agency and printing vendor to deliver campaign objective.• Liaise with Mall Management for advertising space leasing and campaign promotion.• Monitor and review expense forecast and budget allocations to ensure effective utilisation of marketing budget.• Conduct post mortem ROI analysis and reports to evaluate effectiveness and efficiency of campaigns performance.

Singapore

Singapore

• Worked closely with A&P Executives and Operations team to develop marketing campaigns and promotional activities.• Facilitated major events including POPULAR BookFest 2015.• Managed the company’s social media (Facebook) profiles and presence together with the team and social media agency • Liaised with designers and printing vendor for the production of marketing materials, including posters, flyers, digital signages and press advertisements.• Prepared and adhere to budgets, and evaluate effectiveness of campaigns.

Singapore

• Developed graphics and layouts for flyers, digital banners, vouchers, poster and EDM.• Kept the company website up-to-date and manage content using Wordpress.Use online analytical tools (Google Analytics) to measure traffic activity and summarise the information.• Generated content such as promotions, contest, and research for travel related articles to be posted on social media platform,• Planned and facilitated major events including NATAS Fair 2014.• Liaised with agents and operators for contract rates and promotion. Worked on package markups and calculation.• Liaised with StreetDirectory, Tripzilla and banks on a regular basis to ensure products & flyers are updated on their website.

Bachelor'S Degree, Tourism Event Management & Marketing

Advanced Diploma, Information Technology (Digital Media)

Diploma, Information Technology

Gce 'O' Level