As the Head of Marketing and Communications, I am responsible for establishing and developing the department from the ground up. This includes planning and executing both Corporate Communications (internally and externally) and Marketing strategies.As a board member, I am involved in decision-making for all aspects related to my position, including Corporate Identity, Brand Awareness, Social Media outreach and measurement, Marketing & Public Relations agency management, Communications… Show more As the Head of Marketing and Communications, I am responsible for establishing and developing the department from the ground up. This includes planning and executing both Corporate Communications (internally and externally) and Marketing strategies.As a board member, I am involved in decision-making for all aspects related to my position, including Corporate Identity, Brand Awareness, Social Media outreach and measurement, Marketing & Public Relations agency management, Communications initiatives, Spokespeople training, Budget management and control, Social Media campaigns, Website design and functionality, Website analytics, Internal communications, Partners management, Merchandising, Newsletter, Content quality control, Sponsorships, Corporate events, and providing support to the sales team for Pipeline Acceleration.Main achievements:- Home Boutique Real Estate boasts strong brand recognition.- The value that marketing and communications brings to closing deals has been revealed.- The Annual Kick Off meeting has aided the team in comprehending corporate guidelines and in fostering a cohesive team spirit.Other organizational responsibilities not related to my position:- Interlocutor and coordinator for the CRM requirements gathering, implementation and data migration. - Jobs posting.- Employee development programs.- Quality control of contract contents.- GDPR data controller.- CSR initiatives. Show less

Strategic counsel of Corporate Communications, Marketing and Digital PR to fulfill the needs of companies such as PayPal; CommScope; USCA and Proa Comunicación.Main achievements:Successfully improved the public perception of Spain's primary air traffic controllers union after they experienced a significant crisis, leading to their eventual acquittal by the courts.

As the lead marketer for Micro Focus in the Iberian Region, I was responsible for the company's portfolios such as Identity, Access and Security, Enterprise Modernization, Application Development and Testing, Host Connectivity, among others.My role encompasses Budget management, planning, organizing, and executing various Marketing Plans that successfully drive renewals, generate new prospects, and advance existing opportunities. I work alongside Sales Leadership and Account Executives… Show more As the lead marketer for Micro Focus in the Iberian Region, I was responsible for the company's portfolios such as Identity, Access and Security, Enterprise Modernization, Application Development and Testing, Host Connectivity, among others.My role encompasses Budget management, planning, organizing, and executing various Marketing Plans that successfully drive renewals, generate new prospects, and advance existing opportunities. I work alongside Sales Leadership and Account Executives in Spain and Portugal to deliver Campaigns focused on Demand Generation, Pipeline Acceleration and Market Awareness to reach sales targets. Through Targeted Campaigns, Field Events, Executive Programs, Tradeshows, Customer References, Industry Associations, Telemarketing and other multi-dimensional programs, we generate Leads and Opportunity Pipelines from end-users, partners, and reseller channels. I also collaborated with our Partners and the EMEA and broader Marketing Team to drive strategically aligned Marketing Programs.As part of the International Region, I provided Hispanic LATAM with campaign materials and content, enabling them to stay up-to-date and aligned with the Global Strategic Goals.Some highlights:- Average target achievement of 140%- Successfully launched the Micro Focus Summit for Iberia, which has become a recurring and prosperous event that has helped the company increase its pipeline acceleration and generate new sales opportunities. Show less

Heading up Hotwire’s business to business client base in Spain.Strategic counsel and development of corporate and consumer public relations/communications initiatives; coordination and management of local and international teams; events management; spokespeople training; identifying new business opportunities, and other organizational responsibilities.

PR & Communications team management at Porter Novelli.

Communications campaigns implementation.