Helping brands scale and diversify their marketing mix, while educating them on data, attribution, and test frameworks. Clients we’ve worked with:- Athletic Greens- Caraway- Ridge Wallet- Ethos- DuraDry- iRestore- Kettle & Fire- Pura Vida- Seed- Armra- and others

Source Medium is a full-service data & analytics company serving high-growth direct-to-consumer (DTC) and omnichannel eCommerce brands.Trusted by amazing brands:- Vayner Commerce- Olipop- iRestore- Hydrant- Four Sigmatic- and more!Our Data Team as a Service model addresses a typical eCommerce business's full spectrum of data needs — data ingestion, transformation, storage, and reporting — at a fraction of the cost vs. an internal setup. We help our customers create a singular view of their operations by centralizing data from 50+ platforms. Our experience launching and growing 10+ eCommerce brands and servicing hundreds more ensures that every report & visualization is accurate, relevant, insightful, and actionable.

Focused on YouTube, Programmatic, Linear TV, Streaming TV (ctv/ott), and a little bit of everything else :)

Focused on driving performance and brand growth via YouTube, Google and Programmatic media across all of our brands. YoY 2018: +528%YoY 2019: +30%YoY 2020: +115%YoY 2021: Oh, we're still growing, stay tuned!———At Resident (formerly DreamClound Holdings, LLC), we are relentless in our passion to provide our customers with better choices when it comes to everyday home products. From mattresses, rugs, and furniture, each of our brands has unparalleled standards for quality, style, and value.We make it effortless to find what you want for your home, whenever you want it. And we offer the best of the best trial periods and warranties because we believe in giving you as much power as possible.As we continue to grow, we want Resident to be your favorite place to feel at home—whether you're shopping with us or working with us.Our Brands:- nectarsleep.com- dreamcloudsleep.com- awarasleep.com- sienasleep.com- levelsleep.com- cloverlane.com

▪ A wholesale supplier of mobile accessories, providing quality, durable and cost efficient accessories to MetroPCS stores across New York's boroughs.▪ Manage all of our Outsourced vendors, as well as all aspects of logistics between Asia and our point of sale in New York▪ Manage two Sales Representative, ensuring that they meet their monthly goals as well as mentor and train them to ensure they deliver a perfect sales pitch.

▪ Team leader optimizing an individual book of accounts, managing partner negotiations & leading onboarding initiatives for new hires▪ Exceeded team benchmarks w/ a 93% campaign delivery rate, 52-55% profitability, and 90% goal achievement▪ Negotiated & managed outsourcing company (Mediamint), yielding 25% more productive hours per day across 9 person team ▪ Prospected and negotiated a fraud-verification partnership with 40% more efficient pricing than other considered options▪ Achieved a 45% incremental for Weight Watchers ($68K) while also securing a 166% renewal for FY18 ($627.4K vs $235K for FY17) due to performance and optimizations improvements▪ Grew Thomson Reuters by 3.5x from a $50K test account to $175K per quarter, enabling cross-sales to other LOBs due to performance while yielding the company an avg. of 50-60% margin on the account

▪ Managed a team of campaign managers managing nearly $5MM (each) of quarterly revenue. ▪ Worked on implementing, managing, and coordinating best practice processes across programmatic display, mobile/cross-device, video, social and native advertising formats.▪ Evaluated performance review for all direct reports, focusing on knowledge gaps, growth opportunities, areas of improvement, and promotions.▪ Trained new hires and inter-departmental employees on the company's capability as well as ad ops methodologies.▪ Managed Magnetic top strategic accounts focusing on continued growth as well as LATAM book of business.▪ Initiated a cross-department workflow efficiency process that allows for all account information to be centralized and organized in one shared point, allowing for a history of the account’s performance/changes to be documented.▪ Worked with the Sales and Account Management team to establish a proper understanding of our product offering and internal capabilities to ensure more efficient sales proposals, as well as a swift IO approval process.▪ Created and updated internal rate card based on the current programmatic market per each channel and a combination of different targeting strategies.▪ Provided internal product recommendations, issue feedback, and troubleshooting support.▪ Managed Vendor relationships, reviewing MNDAs, MSAs, and custom contracts as well as negotiating fees and pricing structures

▪ Improved several strategic accounts that were in danger of canceling and turned them into continuous business▪ Managed pre/post-sale inquiries pertaining to launch requirements, audience, and setup, as well as ensuring proper QA of assets, KPI optimizations, and campaign delivery.▪ Trained and mentored new hires ensuring they are equipped with best practice methods▪ Established best practice around communicating campaign optimization to sales

• Manage $3.5MM+/month in advertising media for many fortune companies such as; BMW, Coca-Cola, AT&T, Verizon, Unilever, and others• Manage pre-sale inquiries pertaining to launch requirements, successful campaign targeting, and providing critical insight on potential optimizations and successful campaign setup. • Manage the post-sale activity of external advertisers to ensure delivery by obtaining legal/financial approvals, confirming creative assets, QA, and trafficking ads.• Testing ad creatives to ensure they are in compliance with PlaceIQ’s Ad Specifications guidelines. QA all ad types such as gif/jpg/png, Video files (mov, mp4, etc.), VAST/VPAID, dynamic, expandable, and interstitial.• QA pixels/tags (hosted/non-hosted, secured/non-secured) from various 3rd party vendors such as Flashtalking, MediaMind, Pointroll, Atlas, DFA, etc.• Monitor campaign pacing to identify and address placements in need of optimization as well as delivery anomalies • Closely work with Account Management teams to understand client needs and communicate insights, and results back to the clients to maintain client satisfaction, as well as future renewals.• Provide campaign upsell proposals to increase business revenues• Serve as primary contact for reporting, optimizations, and live confirmations, as well as any reallocation plans needed• Identify process inefficiencies and ways to improve AdOps workflow by documenting processes• Help manage and mentor campaign coordinators and train and mentor new hires.• Manage AdOps (East/West coast) reporting templates, making sure that both teams use similar and efficient pacing reports for their campaigns• Collaborate with the Product team to evaluate, test, and research new ad servers, and propose a new features for our UI.

• Developed and strategized an ad-tech stack for MeritDirect; Adserver, DMP, DSP, and Reporting BI• Focused on managing the entire B2B database throughout its entire lifecycle (ETL). Set up best practices around data privacy and targeting our data to successfully reach B2B customers at the right time while they are navigating through their favorite content (in all channels). With this product offering, I was able to get the department from zero revenue to over $600K in just 6 months. • Successfully segmented and packaged our B2B database (using TSQL) into multiple different audiences to sell and engage in data rev-share deals with some of the industry's biggest DMPs (e.g., Bluekai, eXelate, Lotame, etc.) generating over $60K in gross revenue monthly.

▪ Manage and co-lead a team wide project (iSLA) that streamlines the Forecasting and Annual Planning process>> Business Impact: Generated a cost saving strategy to save Global Tech & Ops division $1.2MM+ over the course of the next year ▪ Analyze top mainframe consumers to establish a yearly growth pattern. Further, using the baseline, growth pattern, and input from the applications, forecast the upgrade path for all mainframes for the next 18 month period>> Business Impact: Lower forecast budget by appx. $3MM; shifting funds to support 3 future projects during FY2014 ▪ Negotiate pricing, analyze data and cost imperatives with up to 10 Hardware and Software vendors, with end-goal of establishing a more efficient Standard Operating Procedure>> Business Impact: Reduced acquisition process by 60 days and secured within 90 days; Senior Level approval ($80MM) IT budget for budgeted year 2014

•Provide students with a safe environment.•Supervising the buildings floor to enforce the campus rules and regulation.•Make students feel comfortable, by being their friend and listener during and off my office hours.•Document any individual or group of students who are not following the campus rule (ex. underage drinking, drugs, and disturbance of their neighbors).

INROADS is about:"Developing and placing talented underserved youth in business and industry and prepare them for corporate and community leadership." I have recently been placed to work for MetLife Inc through the INROADS Intern Program.

• Led weekly team meetings. Reviewed, documented and developed monthly capacity management reports.• Learned basic JCL and SQL to run jobs, and extract data through TSO. Learned Mainframe pricing structure.• Used EIBR to extract CPU usage for the (iSLA) annual planning forecast.• Took part of the Capacity on Demand (COD), met with H/W and S/W vendor to work out the process and cost.• Manage and led the (iSLA) Annual planning process, and used applied mathematics to better the algorithm of the process.

• Manage projects by conducting bi-weekly team meetings and maintaining project spread sheets.• Participate in weekly meetings with Rensselaer team to confirm weekly projects and keep track of Hardware performance.• Take part in annual planning process. Calculated CPUs seconds to forecast company’s use and budget for upgrades.• Visit Albany location to take onsite tour of command center and CPUs that are monitored by mainframe department.• Communicate with overseas team in India to organize spread sheets using Macros.• Created database using Lotus Notes Designer to organize team’s spread sheets, PowerPoints and documents. • Documented annual planning process step-by-step and presented it to team members, Director/Manager, SVP of mainframe department.

• Receive and confirm about $10,000 dollars worth of shoe merchandise. • Maintain organization and availability of over 1,000+ products in the stock room.• Meet my sales goal per day (usually $600 - $1500 of sales to make)• Do floor verification of 500+ items and make sure the most recent styles are out.• Help confirm the total amount of money made in the day at closing time.

• Keep detail logs of 19 student class attendance, progress, and tutorial contact.• Tutor students to succeed in their math course.• Meet with instructor to discuss course responsibilities, student progress, and students’ issue.

• Developed a plan for a 'Center of Excellence' at In-Tech Academy, focusing on programs and initiatives that we felt would enhance or improve the school's learning environment and motivate students• Competed in teams to develop a project-based business proposal• Final presentation of business proposal to Microsoft executives and CEO of corresponding department. **It was a two summer internship (2006 and 2007)