Lorena Reyes work email
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Lorena Reyes personal email
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Lorena Reyes is a Columbia Business School ‘26 • Marketing • Creative • Fluent in Spanish, English and Spanglish • 360-campaign development • Production • Social • Generative AI • Can and will do the worm on the dance floor at SpanglishLola. She possess expertise in social media, marketing, marketing communications, social media marketing, customer service and 12 more skills. Colleagues describe her as "Many different types of students come thru Texas Creative. Many are motivated, some are talented, a few are both. Lorena is one of the few. A real "get-shit-done" type of person I never saw Lorena slow down. She was constantly pushing her own work, contributing more than her share to the Texas Creative brand work, and always seemed to be helping someone with a project she had nothing to do with. Here's the kicker - she did all of this with an unyielding smile on her face. Intelligent, thoughtful, funny, and kind, Lorena is a true pleasure to work with. Do yourself a favor and make sure you get the chance to experience doing so for yourself. " and "I was fortunate to have Lorena as a student early in her creative development within Texas Creative. For all beginner portfolio students, it’s both a process of unlearning and learning to be more comfortable with being uncomfortable. It was clear that Lorena was driven to succeed. She was eager to participate, ask questions and find answers – qualities needed to thrive in the industry. She met with me in my office on numerous occasions for feedback and always showed growth. It’s been exciting to see just how far she has come in a short time and I have no doubts that she’ll quickly rise to the top of her field. "
Spanglishlola
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Freelance Senior Art DirectorSpanglishlola Nov 2023 - PresentNew York, United StatesAward-winning & coffee-addicted senior art director with an abundance of ideas she thinks are funny (and her mom does too).Marketing Strategy: Revamped social media efforts for heirloom jewelry brand Gemmita, resulting in a 17K increase in reach and 33K increase in impressions during the first 90 days.Client Development: Launched my independent creative consulting business and generated a pipeline working with agency clients such as TRG, DiMassimo Goldstein, and Clear M&C Saatchi, amongst others.Relationship Management: Led marketing projects for Firehouse Subs, the Cayman Islands, World's Best Cat Litter and others by integrating client resources into project vision and execution, ensuring stakeholder alignment.
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Senior Art DirectorTrg Oct 2022 - Oct 2023United StatesCampaigning: Headed 360°-campaign projects from ideation, pitch, and through the full production cycle; led 5 large-scale international TV commercial shoots in L.A., Miami, Mexico City, and the Cayman Islands, and multiple remote social shoots.Team Leadership: Co-led company's first AI-based video with the CIO; managed AI artists, technologists, musicians, and editors to produce video in 1 week, compared to the 3-month timeline of traditional productions.Trend Forecasting and Adaptation: Spearheaded the development of Firehouse Subs TikTok creative strategy and production efforts, turning the brand into the top 20 most relevant brands for Gen Z, according to AdAge. -
Art DirectorTrg Jul 2019 - Oct 2022Dallas, Texas, United StatesBusiness Growth: Launched 360°-campaign for World's Best Cat Litter titled "For the World's Best Cat"; won 12 industry awards, including the Communication Arts 2023 Award of Excellence; directly contributed to increased sales in 12 months: 12.5% more revenue; 3.8% more units; and 17 million more pounds of litter sold.International Production: Drove production of Ram Spanish-language commercial in Mexico as part of plan to increase market share in Mexico by 190%; advertising contributed to U.S.Hispanic sales growth of 48%.New Business Development: Participated in 10 new business pitches, including Red Lobster, Dave & Busters, Scrips, and Nathan's Hotdogs; developed "big idea" campaigns that were strategically sound and original.Client Relationship Building: Entrusted with the leadership of Okay to Say creative and broad aspects of client relationship management within one year of starting at TRG, exceeding the typical role of art director. -
Creative InternThird Ear Agency Jan 2019 - May 2019Austin, Texas AreaTarget, Twix, Dove, America’s Best, Jack Daniel’s, Texas Lottery,Bravo Beech-Nut, Travel Austin, Starbucks, Austin FC -
Art Director InternLaughlin Constable Jun 2018 - Aug 2018Chicago, IllinoisZales, Northwestern Medicine, Travel Wisconsin, MasterLock, Yuengling, Real Techniques, EcoTools, Snap-on Tools
Lorena Reyes Skills
Lorena Reyes Education Details
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Master Of Business Administration - Mba -
Advertising
Frequently Asked Questions about Lorena Reyes
What company does Lorena Reyes work for?
Lorena Reyes works for Spanglishlola
What is Lorena Reyes's role at the current company?
Lorena Reyes's current role is Columbia Business School ‘26 • Marketing • Creative • Fluent in Spanish, English and Spanglish • 360-campaign development • Production • Social • Generative AI • Can and will do the worm on the dance floor.
What is Lorena Reyes's email address?
Lorena Reyes's email address is lo****@****inc.com
What is Lorena Reyes's direct phone number?
Lorena Reyes's direct phone number is +141662*****
What schools did Lorena Reyes attend?
Lorena Reyes attended Columbia Business School, The University Of Texas At Austin.
What skills is Lorena Reyes known for?
Lorena Reyes has skills like Social Media, Marketing, Marketing Communications, Social Media Marketing, Customer Service, Event Planning, Google Analytics, Corporate Blogging, Project Management, Advertising, Microsoft Office, Hubspot.
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