Collected and analyzed data to deliver a multitude of daily, weekly, monthly, quarterly, and annual POS and billings reports for Penguin Young Readers. Evaluated marketplace by analyzing competitive publisher share and trends, book and subject categories, formats, and pricing. Provided forecasts, projections, and set benchmarks while using historical and competitive data. Performed competitive analysis on authors and series as well as seasonal reviews to determine gaps and suggested strategic opportunities. Worked closely with Business Operations and Strategy and Brand and Content Development Strategy teams on delivering insights, reporting and strategy.

Managed all sales accounts for Bloomsbury Academic division including national accounts, key independent, wholesale and corporate retail accounts. Oversaw operations in Vendor Central and conducted reporting and analysis improving overall sales and strategy. Supervised commission rep groups selling to independent retail and wholesale accounts. Worked closely with Sales Operations to forecast sales and ensure fulfillment to key accounts. Generated and analyzed sales reports.

Develop and implement global marketing plans while overseeing marketing budget through a variety of channels including emarketing, direct mail, advertising, social media and exhibits. Ensure that sales and textbook lead targets are met. Drive innovation for emarketing program by improving best practices, campaign testing and developing new techniques for maintaining customer engagement. Report and analyze performance by measuring key campaign metrics.

Coordinated marketing plans and launched campaigns for scientific, technical and medical books and journals. Utilized a variety of marketing channels that included direct mail, advertising, email, co-op, and conference exhibits. Drafted product descriptions and maintained marketing and customer databases.

Proposed new marketing ideas that included writing weekly columns, articles and reviews for the publication. Successfully maintained and increased client base by designing and implementing strategic customer-retention projects. Generated new leads and targeted prospective clients. Effectively communicated with clients and art department to produce artwork on a weekly publication schedule. Created new ideas and programs to maintain client relationships. Managed monthly newsletter that informed and updated clients with new rates and special discounts. Wrote weekly interview column ("One Hot Minute") in The East Coast Rocker, a pull-out section of the publication that is freely distributed.