Reynald Stevens Email & Phone Number

Aix-En-Provence, Fr

Archriss is a web engineering company specialised in building large-scale web platforms with CMS (TYPO3, Drupal). I replaced the managing director at the head of the company. I maintained jobs and returned to growth and profitability. This goal was achieved by acquiring new customers through public contracts, restructuring the company, cutting costs, and successfully merging the company with another. The challenge was to restart the company after the COVID shutdown dried out the business and the Sales pipeline.𝗨𝗻𝗱𝗲𝗿𝘁𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗼𝗳 𝗮𝗻𝗻𝘂𝗮𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀◦ +15,4% in Profit Margin by cutting costs and increasing the turnover◦ 4 new key accounts (calls for tenders) securing revenues for 3 years (build and run)◦ -67,5% in Days sales outstanding by implementing a CRM𝗖𝗼𝗻𝗱𝘂𝗰𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗼𝗳 𝗮 𝗻𝗲𝘄 𝗼𝗳𝗳𝗲𝗿 𝗯𝗮𝘀𝗲𝗱 𝗼𝗻 𝘄𝗲𝗯 𝗮𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 (𝗪𝗖𝗔𝗚) 𝗮𝗻𝗱 𝗲𝗰𝗼-𝗱𝗲𝘀𝗶𝗴𝗻 𝘁𝗼 𝗴𝗶𝘃𝗲 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗮 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲◦ Creation with the IT Team of a framework based on components◦ Creation of a partnership with the leader in web accessibility audit◦ Creation of the first French Government website 100% compliant and certified𝗟𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝘁𝗼 𝗮 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗠𝗲𝗿𝗴𝗲𝗿 & 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 (𝗠&𝗔)◦ Reviewing Human Resources organisation and restructuring the team (2 UX/UI recruitments, 3 Tech recruitments)◦ Participating in the M&A process, writing the Memorandum and short-listing the candidates◦ Having an active role in the negotiation, success in June 2023.𝗣𝗼𝗱𝗰𝗮𝘀𝘁 - 𝗥𝗲𝗳𝗳𝗲𝗿𝗮𝗹: 𝗵𝘁𝘁𝗽𝘀://𝗯𝗶𝘁.𝗹𝘆/𝗰𝘁𝗲𝗺𝗽𝗲𝘀𝘁𝗶𝗻𝗶

Paris

Captain Wallet specialises in loyalty card dematerialisation and mobile customer relations. I worked closely with the stakeholders to build an annual business plan for a fast-growing software as a service (SAAS) company. I analysed the sales data, reviewed the sales organisation, and recommended a lead generation funnel through inbound and outbound campaigns. I also managed the Business Development Representatives team.𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗶𝗻𝗴 𝗮 𝗻𝗲𝘄 𝘀𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝘀𝘁𝗮𝗰𝗸 𝗳𝗼𝗿 𝗦𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴◦ Scraping, enrichment of data, and activation◦ +1000 leads/year◦ +25% demo meetings𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗶𝗻𝗴 𝗔𝗰𝗰𝗼𝘂𝗻𝘁-𝗯𝗮𝘀𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴◦ Hyper-targeted and personalised actions◦ Success in opening a new market line: Insurance companies◦ Management𝗪𝗼𝗿𝗸𝗶𝗻𝗴 𝗰𝗹𝗼𝘀𝗲𝗹𝘆 𝘄𝗶𝘁𝗵 𝘀𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝘁𝗵𝗲 𝗮𝗻𝗻𝘂𝗮𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗽𝗹𝗮𝗻◦ Team leader of Business Development Representatives and acting as a liaison to Sales◦ Development Representatives

Marseille

Birds specialises in collecting, processing, and analysing point-of-sale data. It markets tools to retailers and manufacturers to help them manage their sales activities. I worked with the manager to structure acquisition marketing and lead a task force to rethink the offering.𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝗻𝗴 𝗮𝗻𝗱 𝗲𝘃𝗮𝗹𝘂𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗼𝗳 𝗹𝗲𝗮𝗱𝘀 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗻𝗲𝘄 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀◦ Examining and assessing business processes and making recommendations to ensure income objectives: +123% in demo meetings◦ Making recommendations on a new organisation of staff: creation of a C-level role (CRO) and Customer Success Managers𝗔𝘀𝘀𝗶𝘀𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗖𝗘𝗢 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗻𝗲𝘄 𝗼𝗳𝗳𝗲𝗿◦ Undertaking and reviewing market analysis◦ Developing and deploying a project management methodology to work on: > Clarifying the main objective of the new offer > Defining the key benefits and features > Identifying the specific market segments that the offering will target > Assessing the financial, technical and operational feasibility of the offering > Designing and developing an MVP based on the defined concept with IT staff > Establishing a pricing strategy considering costs, perceived value and competition > Choosing the appropriate distribution channels according to the target audience

Marseille Area, France

StarDust is a leader in testing and quality assurance (QA) for digital services and is now part of CTG Group. In charge of the acquisition strategy for the European and North American markets. I deployed a CRM (Hubspot) and recommended a new lead acquisition strategy. I used media, SEM, SEO, and automation levers via the CRM. I selected and worked with several SEM and SEO service providers.𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗽𝗿𝗼𝘃𝗶𝗱𝗶𝗻𝗴 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀◦ Implementing a CRM and automation for Sales: 55% of turnover from new clients◦ Implementing inbound strategy: +150% in leads◦ Implementing a model to detect potential churners (RFM system): ability to track customer behaviours and preserve revenue𝗖𝗼𝗻𝗱𝘂𝗰𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗼𝗳 𝗻𝗲𝘄 𝗼𝗳𝗳𝗲𝗿𝘀 (𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗤𝗔 𝗧𝗲𝘀𝘁𝘀 & 𝗤𝗔 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗔𝘀 𝗔 𝗦𝗲𝗿𝘃𝗶𝗰𝗲)◦ Deploying a project management methodology for Board Members and Staff◦ Research and analysis◦ Managing Board meetings to discuss procedures and business plans◦ Assisting the stakeholder Board of Directors in decision-making𝗣𝗼𝗱𝗰𝗮𝘀𝘁 - 𝗥𝗲𝗳𝗲𝗿𝗿𝗮𝗹: 𝗵𝘁𝘁𝗽𝘀://𝗯𝗶𝘁.𝗹𝘆/𝗳𝘃𝗶𝗮𝗹𝗹𝗼𝗻𝗣𝗼𝗱𝗰𝗮𝘀𝘁 - 𝗥𝗲𝗳𝗲𝗿𝗿𝗮𝗹: 𝗵𝘁𝘁𝗽𝘀://𝗯𝗶𝘁.𝗹𝘆/𝗷𝗺𝗲𝗱𝗮𝗿𝗱

Marseille, Provence-Alpes-Côte D'Azur, France

Co-founder and at the general management of a web agency. I was also in charge of the company's commercial growth. I built a team of 15 people and a customer portfolio of over $1,700,000, with private and public contracts. I set up a CRM (Salesforce) and an automated acquisition mechanism. I sold my shares in 2017.HR: assembling over the years of a team with shared core valuesSales: success in working with big companies in several sectors, such as bank, insurance, telecom, and pharmaceutical industriesPartnerships: creation of long lasting relations with complementary partners to be able to build stronger offers (managed hosting providers, SEO/SEA agencies, web development agencies)

Paris, Île-De-France, France

Bouygues Telecom is one of the main telecommunications companies in France. I was a marketing manager. I was successively in charge of building customer loyalty and designing new offers. I was also involved in drawing up the three-year strategic plan for theProfessional Services market.Acquisition:- Development of the B2B range of VOIP equipment and creation of its marketing environment- Launch of a voice range, a limited series and an SMS rangeBuilding customer loyalty:- Definition and implementation of all customer retention actions- Definition and implementation of loyalty campaigns

Sydney

Chantelle is a well-known brand of lingerie. The company was founded in France in 1876 and is recognised for its high-quality and stylish lingerie and intimate apparel.I carried out a field study to gain a better understanding of product distribution in Australia: where the competition is, where the Chantelle products are, what is the pricing position.Chantelle was only distributed in small and fancy shops. I recommended to add major distributors such as David Jones.

Master Of Science (Msc), Marketing

Becoming An Entrepreneur Of Change

Msc - Business School, Marketing

Activities and Societies: President of the International Students association Double diplome - Université de Sherbrooke MSc Marketing (2004)

Examen D'Entrée Sup De Co, Mathematiques