Reyne Rice Email and Phone Number
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GLOBAL TREND HUNTER, TOY INDUSTRY EXPERT, CONSULTANT, MEDIA SPOKESPERSON, WRITER, EXPERT WITNESSFor over 30 years, Reyne Rice has been regarded as the knowledgeable and objective voice of the toy industry, advising on kids and family tech & youth trends for toys, games, technology & entertainment. A seasoned toy industry professional with over 30 years experience in marketing, researching and analyzing the toy industry, kids tech industry & the youth market. She has owned her own consultancy, Toy Trends, since 2003.Reyne has developed products and solutions for the media, consumers, trade associations, retailers, manufacturers, and licensors, providing key insights and analysis for small, mid-tier and Fortune 500 companies. She consults regularly with a wide variety of industry leaders, providing insights and direction on toy industry issues, marketing partnerships/sponsorships, public relations strategies and solutions, expert witness testimony, global trend expertise and trade show consulting. She is a featured media spokesperson in the USA, Canada, Germany, UK, Poland, Scandinavia and Asian markets, representing the key driver products that represent each year's trend stories. She serves as an esteemed juror on multiple annual Award programs.She is frequently consulted and quoted in business and consumer publications, including USA Today, The New York Times, The Wall Street Journal, Reuters, CNN Money, Financial Times, Fortune, Businessweek, Brandweek, Forbes, TIME and featured on Good Morning America, Pop Sugar, ION Network, Fox & Friends, CBS Marketwatch, NBC Nightly News, CBS Early Show, Fox Business, and more. Reyne is published in domestic & int'l trade & consumer outlets, in over 60 countries, a contributing editor for the Adventure Publishing Group, for Spirit of Play publications, SpiritOfPlay.com, and published regularly in ITMA (International Toy Trade Magazine Association) publications worldwide. Specialties: Global Trend Hunter, Toy Trend Expert, Toys, Games & Kids Tech Expert, Keynote Speaker, Media Spokesperson, Consultant, Journalist, Researcher, Public Relations Strategist, Futurist, Expert Witness
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Co PresidentInternational Toy Magazine Association (Itma)San Diego, Ca, Us
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Co PresidentInternational Toy Magazines Association (Itma) Jan 2014 - PresentCo-President of the International Toy Magazines AssociationITMAJan 2014 – presentServing as the Co-President of the International Toy Magazines Association, Reyne co-chairs the association leadership with Jackie Breyer, VP and Group Publisher for Adventure Media & Events, incl. The Toybook, ToyInsider & PopInsider. As an international journalist and contributing editor for ITMA, for the Adventure Media & Events portfolio of products, and for numerous trade association sites, Reyne has authored hundreds of articles, and has been published in over 60 countries. She is frequently interviewed, and quoted in articles, and has provided commentary and insights for trade, consumer, business and online publications, and for broadcast TV and radio interviews. Her articles and videos have appeared in print and online publications, on broadcast media channels, and on the internet, in both national and international venues, since 2000.
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Ceo, Founder: Global Trend Hunter, Toytrend Expert, Media Spokesperson, ConsultantToy Trends Jun 2003 - PresentReyne is a strategic thinker, a trend hunter and an insightful trend analyst, in the youth market industries. She has a 30 year history in toys, games, tech, entertainment & licensing and youth market industries. For 20+ years, she has served as a Leading Trend Expert and Media Spokesperson for these industries. Reyne seeks out the leading trends, across multiple industries, and reports/consults on how these trends influence and impact the kids market. She sleuths for trend stories, the trend-makers and the emerging technologies and advises on the over-arching connections to the youth market. As a keynote speaker at over 20 events annually, she participates in over 2 dozen trade shows each year.. Reyne has attended over 500 trade shows in her lifetime.Reyne presents at industry-sponsored events on emerging trends and the state of the toy industry, focusing on Toys, Games & Kids' Technology. Including: Kids Time Eastern European Toy and Baby Fair , Kielce, Poland, (Feb 2012-2023), Spielwaremesse International Toy Fair, Nuremberg, Germany,(Jan 2007-2024 ), Consumer Electronics Show CES, Las Vegas, (Jan 2010-2019, Kids at Play Summit and KAPI Awards presenter), Nickelodeon Partner Day Summits in Copenhagen, Denmark, Amsterdam, The Netherlands, London, England, (Sept 2017), Digital Kids Summit, Austin, TX (Sept 2017), Bologna Licensing Fair, Bologna, Italy (April 2017), Digital Kids Conference, New York (Feb 2010-Feb 2017), Baby & ToyFair, Stockholm Sweden, (Oct 2016). And at numerous trade fairs in Asia, Europe, North America, and South America. Reyne previews hundreds of products annually, across multiple industries, to keep abreast of innovations & trends. Reyne is a published journalist in the USA and in over 60 int'l markets. Reyne is interviewed in TV and broadcast media, for over 200 live interviews annually, across USA, Canada, Europe, and Asia. Reyne is available for consultations.
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Global Trend Hunter, Trend Committee, Media Spokesperson, Media Influencer, Keynote SpeakerSpielwarenmesse Eg Jan 2007 - PresentWith increasing responsibilities over the years, Reyne transitioned from Keynote Speaker to Lead Trend Hunter, and consultant for Spielwarenmesse eG. Responsibilities currently include serving as the Lead Trend Hunter for the Trend Gallery Committee, media spokesperson at the annual Spielwarenmesse International ToyFair, held in Nuremberg, Germany, and trend sleuth throughout the year. Spielwarenmesse is the leading Global ToyFair in the world, comprising 18 halls of products, with over 1 million products on display annually. Annually, Reyne develops and presents numerous KeyNote Speeches at the Spielwarenmesse Fair, in the Toy Business Forum. She is a leading Industry Expert on both key trends and innovations for the current year, and identifies emerging trends for the future. Also served as the annual North American Global Toy Tour liason for the CEO of Spielwarenmesse eG, providing contacts and meeting points with key industry leaders across the USA in toys, games, technology and juvenile products, entertainment & licensing and the educational and product development industries.
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Editorial Consultant: The Toy Insider Holiday Gift Guide,Adventure Media And Events, Llc May 2006 - PresentNew York, Ny, UsCoEditor, and Contributing Editor, from 2009 to present: Currently serves as contributor for The Toy Insider Holiday Toy & Gift Guide, which appears in a National Woman's Magazine, annually, in the November Pre-Thanksgiving Issue. Annual selection of toys, games and tech products for various age groups: Birth to 2 years, 3 to 5 years, 6 to 8 years and 9+ years. Includes toys, games, technology and gift products for boys and girls, including licensed and non-licensed selections, across 80 plus manufacturers annually, covering both mass market and specialty market selections. The Toy Insider Holiday Toy & Gift Guide was expanded to include both an annual print version in a national women's magazine, and an expanded 150+ product gift guide for the online site, www.TheToyInsider.com. Editor in Chief, 2006 to 2008, Served as Editor for The Toy Insider Holiday Gift Guide, which appeared in Redbook Magazine annually, in the November Pre-Thanksgiving Issue. Annual selection of toys, games and tech products for various age groups: Birth to 2 years, 3 to 5 years, 6 to 8 years and 9+ years. Included toys, games, technology and gift products for boys and girls, including licensed and non-licensed selections, across 70 plus manufacturers annually, covering both mass market and specialty market selections.
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Toy Trend Expert And Media Spokesperson ConsultantToy Industry Association Jun 2003 - Aug 2011Served as the lead Toy Industry Association trend expert and media spokesperson for eight years, supporting their multiple trade show events, and providing print and broadcast interviews across the broad spectrum of business and consumer media outlets. Participation included the annual American-International ToyFair in New York, and throughout the year to promote their 650+ TA member manufacturers to the trade and consumer media. Attended over 2 dozen trade shows annually across various industries to keep abreast of and on top of new and emerging trends that would affect and influence toys and games, entertainment & licensing, kids technology products and youth & family industries. Provided written perspectives, trend articles and innovations speeches to promote the power of play across all of the diverse segments of the industry. Networked across manufacturers, trade associations, entertainment partners, retailers and other key stakeholders in the industry to provide an active and fresh approach to the state of play and the state of the toys & games industries.
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Dir. Of Marketing & Communications, Toys & Games Service DivisionCircana, (Previously The Npd Group) Jan 1999 - Jun 2003Moved into newly created role of Industry Spokesperson for Toys Division with multiple responsibilities for marketing, public relations and other key internal and external communications for the entire NPD Funworld division. As Director of Marketing and Communications/ Client Service for the Toys & Games Funworld Division, was responsible for building and maintaining strong alliances with trade organizations, key strategic clients (toy manufacturers, entertainment studios, retailers), and Tier I media. Accountable for identifying and presenting emerging trends and issues-oriented presentations. Led team of professionals to manage 100+ client base of manufacturers and 25+ retailer network, with both consumer-based and point-of-sale research services.Have been consulted for, and quoted in, numerous Tier I media including NY Times, USA Today, etc. and presented at numerous Industry-associated conferences.
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Director Of Marketing And Product DevelopmentMattel Feb 1987 - Dec 1998El Segundo, California, UsVarious positions of increasing responsibility:MATTEL TOYS: NY Director of Marketing and Product Development, ArcoToys Division: Directed the development of core brand product lines (BARBIE, DISNEY) with a diverse team of professionals in New York, Los Angeles, and Hong Kong.(9/96 - 12/98)MATTEL TOYS: El Segundo, CA (2/87-9/91) Manager, International Marketing, Disney Infant and Preschool. Responsible for direction and management of international marketing programs for DISNEY infant and preschool toys. Together with domestic marketing, jointly managed product development teams with members from diverse departments (design and development, packaging, research, legal, quality and safety conformance, engineering, costing, manufacturing, etc.) to ensure execution of quality product on time and within budget constraints. Developed and presented marketing programs and products to worldwide network of international Mattel affiliate marketing organizations, three times a year at headquarters and at international trade shows in NY and Europe. Translated promotional campaigns for worldwide use in Americas, Europe, Australia, and the Pacific Rim.Manager, International Marketing, Dolls and Plush Toys. Performed same duties as listed above with responsibility for large dolls, small dolls, collector dolls and plush toys. Worked with Corolle team in France to develop product line targeted for US and international expansion outside of France. Domestic Licensing Manager. Promoted from Associate Licensing Manager. Key responsibilities included: Development and execution of brand licensing programs for all new and continuing brands, including Barbie, Nostalgic Barbie, Hot Wheels, and Captain Power. Researched and secured new licensees, negotiated terms and executed licensing agreements. -
Director Of Marketing And Product DevelopmentToday'S Kids Sep 1991 - Aug 1996TODAY'S KIDS, INC. Dallas, TexasPrivately held mid-sized toy company specializing in development of high quality infant and pre-school products with a core age group of one to six years.Director of Marketing and Product Development. Managed marketing and development teams to execute innovative quality products and programs within defined timelines and budget constraints. Key member of executive management team. Responsible for domestic and international marketing, product development, design and engineering teams, model shop, trade shows, advertising, packaging and management of these teams of professionals.All manufacturing was completed in USA, combining three major processes: rotomolding, blow-molding, and injection-molded. Reyne attended business meetings onsite at manufacturing facility every month, expanding her professional skills with this production knowledge about these manufacturing processes.
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Account ServicesOgilvy & Mather, Los Angeles Mar 1983 - Feb 1987Account Executive, 3/86-2/87. Account responsibilities included Mattel's Girls Toys domestic brands: Two continuing brands and four new 1987 launches.International Coordinator, 11/84-3/86: Responsible for Mattel International account and coordination.Traffic Manager, 3/83-11/84. Account responsibilities included Mattel Toys, American Express, General Foods Cereals, and Korean Airlines. Tracked all creative work and billing for these accounts
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Marketing ConsultantBikuben Bank, Denmark Mar 1982 - Dec 1982BIKUBEN BANK Copenhagen, DenmarkMarketing Consultant. Worked in both external branch offices and Central Marketing Department. Worked directly with Advertising, promotions and new services division.
Reyne Rice Skills
Reyne Rice Education Details
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California State University, NorthridgeInternational Business And Marketing -
It-Universitetet I KøbenhavnInternational Business/Trade/Commerce
Frequently Asked Questions about Reyne Rice
What company does Reyne Rice work for?
Reyne Rice works for International Toy Magazine Association (Itma)
What is Reyne Rice's role at the current company?
Reyne Rice's current role is Co President.
What is Reyne Rice's email address?
Reyne Rice's email address is re****@****ail.com
What is Reyne Rice's direct phone number?
Reyne Rice's direct phone number is +163142*****
What schools did Reyne Rice attend?
Reyne Rice attended California State University, Northridge, It-Universitetet I København.
What skills is Reyne Rice known for?
Reyne Rice has skills like Public Relations, Creative Direction, Product Marketing, Marketing, Marketing Strategy, Trade Shows, Brand Management, Strategy, Brand Development, Consumer Products, Advertising, Toys.
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