- Analyzed and researched product trends and market trends to develop a marketing, sales, and relationship-building strategy- Curated and optimized compelling and SEO-friendly product content narratives for the company’s website store and social media, leading to increased online engagement- Identified and assessed 50+ most potential companies for generate leads and establish strategic relationship- Maintained and managed strategic partnerships with 5 IoT companies hardware suppliers to fulfill various IoT product models sold by the GAO Tek company- Conducted product pitch through 2 platforms, e-mail (e-mail marketing) and LinkedIn Message to potential customers/companies- Conducted collaboration with the creative team, and web development to improve product content in the company’s web store that could enhance web visitors by 6%

- Researched and implemented business strategies using 3 theories of business strategy (differentiation strategy, costleadership strategy, and growth strategy)- Analyzed and implemented business models using two approaches (business model canvas and lean model canvas) concepts- Designed and arranged marketing and campaign strategies using three modern marketing concepts (social media marketing, relationship marketing, and marketing mix 4P & 7P)- Analyzed digital marketing performance by data through 2 parameters (online engagement and impressions)- Led the business team and achieved recognition as one of the best top 20 business teams out of 200+ business teams during participation in Kampus Merdeka AWMM program, and also received seed funding of IDR 7 million from the Ministry of Education and Culture Republic of Indonesia