Reynold Lobo Email & Phone Number

Burlington, Ontario, Canada

Vaughan, Ontario, Canada

• Leading G&T customer onsite experience (Pre & Post logins) for all web properties (English and French / Fed Gov).• Leading multiple projects to enhance AOV & user LTV, leveraging Enterprise Search/CMS Solution: - Supporting Marketing Campaign activities - Vendor Partnership programs (Brand experience, Paid advertisement) - Onsite Optimization activities - Re-designing of category pages - Attribute & Facet mapping (Left Hand Navigation) optimization• Working with stakeholders (senior management) and multiple Vendors to improve onsite brand experience.• Managing & developing activities on the Deal Centre, New This Month, Rebate Centre, Category deals, Custom Product listings, and Smart Solutions.• Leading on-site Search experience leveraging Keywords (brands, redirects), Product/Brand pages, Paid Search terms, Recommendations, and Thesaurus.• Building A/B strategies for different campaigns by using Marque banners, CTAs, and Product Detail Page Banners.• Proficient in optimizing product Taxonomy & Hierarchy, product Data within MDM system (STEP) and home-grown CMS.• Experience working with 3rd party product content distribution platforms like CNET.• Developed & implemented GTDirect leveraging (liquid) Shopify to increase overall revenue across Canada.• Worked on Ad-Hoc projects like Creation of a Brand Directory, creation of a Workflow Ticket system for the Team, Introduction of Attributes, and Facet Optimization.• Creating & distributing Reports and trackers to Senior Management to make data-driven decisions. • Competitive Analysis to capture ongoing industry trends and identify opportunity gaps in our digital ecosystem to smoothen customer journey.

• Transformed Brick and mortar into an omni-channel business model • Pioneered in the deployment of the Google shopping services within the luxury renovations industry• Managed Annual Advertising Budgets for Branding - worth $100K• Grew an audience 8x over a period of 2 years with a minimum spend• Grew 30% annual sales on the E-commerce platform• Took sales generated locally, to now cover the North American market.• Developed creatives to bring customer engagement• Created an in-house annual magazine which generated incremental business of 10% through vendor investments• Develop strategic revenue-based Marketing Plan for business growth of $10M• Managed all the Multi-channel communications and online customer service, which alone generates + 5% orders annually.• Developed the customer relationship management system – Emails, database creation, Feedbacks, Registration, Loyalty programs, and surveys• Contributed 50% of the online sales through direct selling• Developed Sales strategies - Quote matching system, Price matching services, Parts Identification program increased sales leads• Undertook operations management - to integrate business with new processes and value-added services.• Manage SEO, Lead generations, Customer Reviews, Ad-words, Market Analysis, Pricing, Google Analytics, Events for the business

Bangalore, India

Business to Business (B2B)• Resolved DOW chemical’s IT issues and providing global support• Security checks on client’s accounts, maintaining high service delivery and quality• Resolved technical issues on Windows operating systems VPN, Critical Failures

Edinburgh, United Kingdom

Business to Business (B2B)• Developed Customer Relationship with new business, premium clients and corporate on-boarding • Managed clients’ accounts and maintain service level agreements• Resolving queries from Help Desk, policyholders, IFA’S (independent financial advisors) and corporates• Worked on PEGA/Smartpay/AWD/Unisure/SAS/Lotus and Mainframe systems.

Cambridge, United Kingdom

Business to Customer (B2C)• Resolving customer queries• Organized products and availability checks, using Stock management system• Build customer relationship and rapport with walk-in customers

Bangalore, India

• Organized overseas marketing and sales events • Market research and after sales feedbacks for product development • Managing Print and Media contents with Ad agencies• Implementing new technologies

Event Marketing, Meeting And Event Planning

Activities and Societies: Personal event blog at www.reynoldlobo.com

Graduate Certificate, Marketing Management

Master Of Science - Ms, Management

Behavior targeting in online advertisement: Peoples awareness level and their behavior

Bachelor Of Business In Management, Marketing

Project: A project on promotion of real estate with special reference to the IT sector requirements