Rey M. Umali Email & Phone Number

Los Angeles, CA, US

Seattle, WA, US

• As a worldwide Go-to-Market Product Lead, I orchestrated the end-to-end worldwide launch from Alpha to General Availability of Preferred Deals in the Amazon DSP which led to meeting the Amazon S-Team goal, launching in.
• I led the closed beta launch and GA launch for Programmatic Guaranteed Deals in the Amazon DSP that resulted in $3MM in guaranteed revenue. To achieve this, I led the segmentation of account target lists for internal.
• As the Twitch Advertising Voice of Customer (VoC) program manager, I collected, analyzed, and segmented Amazon VoC data from Salesforce and Qualtrics. I was the main author for the Twitch and Amazon Ads Feedback.
• I pioneered the integration of Qualtrics into the Amazon PSS Org, I revolutionized our approach to customer feedback. Initially estimated as a 200K investment, I collaborated with AWS Qualtrics SMEs to seamlessly.

Redlands, CA, US

• As Esri's Product Marketing Manager, I strategically promoted products to prospects, customers, and internal stakeholders. Using meticulously crafted customer personas, I tailor messaging to resonate with our target.
• With a focus on driving pipeline sales, I spearheaded the development of presentations, content, and campaigns, resulting in a remarkable 65.5% year-to-date growth in product revenue. Through strategic initiatives, we.
• As the Product Marketing lead for Adobe and Microsoft partner products (ArcGIS Maps for Adobe and ArcGIS for MS Teams), I orchestrated a symbiotic Product Marketing relationship between these three organizations.
• Execute go-to-market activities for Esri software products including sales enablement, inbound/outbound marketing, public relations, advertising, social media, and internal education/communication.
• Position and promote Esri products to prospects, customers, press, and analysts using persona profiles. Author and edit content for brochures, web pages, case studies, press releases, white papers, seminars.
• Drive initiatives for internal and external launch plans

Redlands, CA, US

• As a campaign owner, I generated over 1,150+ marketing qualified leads resulting in $2.7 million in the lead-to-opportunity pipeline. I developed a multi-channel marketing campaign strategy for four distinct personas.
• Planning and execution of marketing campaigns, tracking, collateral, and events.
• Conceptualize target segmentation per industry and product.
• Adopt Adobe Analytics for digital advertising and landing page performance/tracking.
• Implement learning from A/B testing to optimize content strategy.
• Utilize Salesforce and Pardot CRM to optimize marketing leads from email marketing and webinars.

Redlands, CA, US

• Develop marketing and sales strategy for the Mapping Statistics and Imagery team (MSI)
• Initiating analytics designed to produce business goals and strategy usingSalesforce, Pardot, Access, Excel, and the ArcGIS Platfrom. Exposure to ArcGIS Drone2Map, ArcGIS Pro, Collector for ArcGIS.
• Analyze website traffic growth using Adobe Analytics, Salesforce / Pardot to gain insight for online marketing engagement and performance
• Asses and manage online marketing campaigns for social media presence and viral potential
• User Conference team planning, preparation, and execution
• Research and compilation on potential/existing global National Mapping clients; Topographic, Maritime, Aviation, Land Administration, Space Agencies. This included researching sales force customer numbers to contribute.

Long Beach, California, US

• Under the direction of the Transit Analyst, this intern role is a fully operational developmental position that provides analytical and technical consulting for the Transit Service Delivery and Planning Department.
• Produce, analyze, and interpret, data received from Transit Master for service delivery department.
• Develop reports and technical drawings which demonstrates operational trends to include key performance indicators (KPS's) and other reports as needed
• Spatial / Geographic analysis by processing, tabulating, and visualizing data using ESRI's ArcGIS 10.3 / ArcGIS online applications
• Geoprocess & Geocode data derived from TransitMaster
• Audit, identify, and document transportation problems and needs

Los Angeles, CA, US

Shaping over 1000+ student resident experiences by executing a diverse array of inclusive community building initiatives, being an outlet for students to voice their needs, and collaborating with external organizations to strategize implementations that would adhere to the improvement of student experiences.

Los Angeles, CA, US

Chosen from a submitted research proposal, I was granted a $2,000 fellowship from the Edith and Lew Wasserman scholarship to conduct and produce a research project based on my interests. This fellowship required 10 weeks of intensive research workshops operating in collaboration with UCLA librarians, professors, and peers. Alongside Dr. Helga Leitner as my.

Expanding my horizons abroad for Education for the Poor, a non-profit organization to help rural residents in North Vietnam gain English speaking skills. Through this position I conducted and planned 6 weeks of English lessons for two groups of English learners (60+ students). I demonstrated the leadership ability and creativity to effectively communicate.

I have gained considerable customer service, problem solving, and communication skills while working three years in the the hospitality sector. As restaurant host, waiter, and human relations specialist I was entrusted with a variety of responsibilities that ranged from interacting with customers to assisting fellow team members and providing clerical.

Orlando, FL, US

I have gained considerable customer service, problem solving, and communication skills while working three years in the the hospitality sector. As restaurant host, waiter, and human relations specialist I was entrusted with a variety of responsibilities that ranged from interacting with customers to assisting fellow team members and providing clerical.

Bachelor Of Arts - Ba, Major: Geospatial Studies | Minor: Geospatial Information Systems (Gis) / Location Intelligence

Bachelor Of Arts - Ba, Sociology

Culinary Arts/Chef Training