With over 17 years of experience in the marketing and advertising industry, I have developed a passion and expertise for crafting and implementing effective brand strategies that resonate with diverse audiences and markets. As the Strategy Director at Kanoon Iran Novin, the biggest marketing and advertising agency in Iran, I lead a team of talented professionals who are responsible for developing and executing creative and innovative campaigns for various clients across different sectors and industries.My mission is to bridge the gap between global trends and local needs, by understanding the cultural nuances, traditions, and sensibilities of the Iranian market, as well as the aspirations and demands of our clients. I also keep an eye on the international landscape, assessing the latest developments and innovations in the field of marketing, especially artificial intelligence. I am a firm believer in the power and potential of AI marketing, and I have invested time and resources to explore and harness its applications and benefits for our clients and our agency. I aim to be a pioneer and a leader in this transformative journey, ensuring that we remain at the cutting edge of innovation and excellence.