Reza Lavasani Email & Phone Number

Tehran, Tehran Province, Iran

London, England, United Kingdom

• Worked in a team of 4 Designers and 3 PMs.• Contributed to defining company design process and methodology.• Established design systems / UI Kits across multiple platforms, reducing design errors by 30% and speeding up the development process by 18%.• Contributed / Implemented brand books, market research, task flows, wireframes & site maps.• Redesigned product page that increased conversion rate by 25%.• Taught a group of 5 junior designers the principles of product design.

Tehran, Iran

• Worked with cross-functional teams to integrate hardware and software smoothly. • Designed Vitoroom, a virtual-fitting mirror that enables users to virtually try on clothing items.• Designed a website for vitoroom.com, alongside product strategy/roadmap.• Redesigned the user input model, resulting in a 75% reduction in sensor errors.• Enhance overall usability based on usability testing, resulting in a 24% reduction in task on time.• Reduced the number of onboarding pages from 6 to 3 after conducting usability tests.

Tehran, Iran

• Improved AR feature affordance, leading to a 170% increase in average visitor time on the platform and a 150% rise in product page visits, compared to industry standards.• Established pipeline for 3D modeling increased production speed by 200%.• Molded over 100 real life objects for the web.• Designed brand identity, logo, UI, UX and packaging.

• Designed web pages, web applications and mobile apps for multiple clients.• Worked closely with clients, stakeholders, and engineers, utilizing effective communication to ensure the successful delivery of projects.

Tehran, Iran

• Defined learning flows based on European Framework of Reference for Languages (CEFR).• Reduced user onboarding time by 26% by redesigning the initial learning flow based on user feedback, usability testing and effectiveness of teaching methods.• Created and tested over 20 interactive prototypes with users, leading to a 34% reduction in usability issues and accelerating the design validation process by 22%.

Tehran, Tehran Province, Iran

• Contributed on multiple stages such as storyboarding, brainstorming, video and audio editing.• Animating in cut-out & comic motion style.• Developed and implemented visual effects, enhancing the visual storytelling of projects.

Tehran, Iran

In my first formal teaching role, I instructed students across diverse proficiency levels, successfully guiding them to achieve their academic objectives. My commitment to their progress has led to lasting professional relationships with several of my former students.

Product Design

Activities and Societies: I have completed 17 courses, 137 lessons, 27 assessments and 2 challenges. I have a total PX of 169.3K.

Bachelor'S Degree, Engineering