Founded and managed a clothing production business at age 17 in November 2014, navigating challenges in a competitive market. Developed resilient business systems to sustain operations over nearly 10 years, managing the business remotely from Jakarta for the past two years.Implemented innovative marketing strategies and established robust operational processes to ensure business continuity and expand market presence.Achieved significant industry recognition, including 3rd Winner of West Java Youth Entrepreneurship Competition 2023, 3rd Winner of Cimahi Digital Festival 2022, 1st Winner of Cimahi Motekar Awards 2022, Invited speaker at over 25 entrepreneurship seminars.

Managed offline retail channels, leading the expansion of Heylocal and Heymale brands from 2 to 8 locations, with 10 more under development.Oversaw all aspects from site selection to store opening, coordinating legal documentation, design, construction, procurement, product allocation, visual merchandising, recruitment, and staff training.Successfully increased offline contribution from 1% in 2022 to 19% in 2023, delivering a notable 113% year-on-year sales increase during the annual event Imperfect Sale 2023.

Tasked with enhancing MyEraspace loyalty program membership across retail outlets.Initiated MyEraspace Awards, conducting training sessions for regional managers and store leaders to improve program effectiveness.Achieved a significant 46% growth in MyEraspace membership, enhancing customer engagement through strategic activations during the annual event Eraversary 2022.