Md Rezaul Islam Email & Phone Number

Dhaka, Bd

Dhaka, Bangladesh

IMPLEMENTATION & CONFIGURATION: Set up, configure, and maintain Google Analytics (GA4) and Google Tag Manager (GTM) accounts, including tracking codes, tags, triggers, and variables.DATA LAYER DEVELOPMENT: Design and implement data layer structures to capture custom data for analysis, ensuring accurate and reliable data collection.ADVANCED TRACKING: Develop and implement advanced tracking solutions, including eCommerce tracking, custom events, cross-domain tracking, and user journey mapping.REPORTING & ANALYSIS: Create custom dashboards, reports, and visualizations to present data insights to stakeholders, helping drive data-driven decision-making.TROUBLESHOOTING & DEBUGGING: Identify and resolve issues related to data collection, discrepancies, and tracking errors using tools like Google Tag Assistant, GA Debugger, and other diagnostic tools.COLLABORATION: Work closely with developers, marketers, and data analysts to understand business needs and translate them into actionable analytics solutions.OPTIMIZATION: Continuously optimize analytics setups to enhance data accuracy and reporting capabilities.

Completed over the 100 project of web-analysis with scenarios for small and medium-sized businesses• Experience with HTML, Regex, Cookies and debugging tools.• Directing queries and analyzing databases and logs to produce daily, weekly and monthly reports.• Validate tag implementation, identify data collection issues, suggest improvements and implement fixes.• Create custom (KPI), automated site and campaign performance reports for management and marketing teams.• Apply the planning, development, deployment and testing of business information collection and reporting.• Strong understanding of A/B and multivariate testing techniques, best practices and tools (Google Optimize).• Implementing Google Tag Manager, Google Analytics, and 3rd-party conversion pixels using best practice approaches.• Expert in (Social media, PPC, etc.) and partners in support of analytics and tagging needs/management across Client.• Identify existing reports and/or processes for automation opportunities. Providing insights and actionable recommendations.• Analyze audience reach, engagement, and behavior metrics to avoid fragmentation of different business units needs and use cases.• Maintain technical documentation on analytics and tagging and determine effective methods for capturing data elements (data Layer) to be utilized Online and Offline business solution.• Development of digital tracking solutions that measure financial results (Enhanced Ecommerce), customer satisfaction (User ID tracking), and engagement metrics (scroll tracking, interaction with elements on the page).• Usage business intelligence or data management tools to provision data, analyze data, identify and document gaps, and enable self- service.• Assist in the planning, design and building of data analytics suite in Google Analytics/UA/360 to setup properties for Sesame Workshop for a portfolio of web products, including websites and other digital properties.

• Perform research on current benchmark trends and audience preferences• Design and implement social media strategy to align with business goals• Set specific objectives and report on ROI• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)• Monitor SEO and web traffic metrics• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency• Communicate with followers, respond to queries in a timely manner and monitor customer reviews• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)• Suggest and implement new features to develop brand awareness, like promotions and competitions• Stay up-to-date with current technologies and trends in social media, design tools and applications• Monitoring the company's brand on social media.• Managing online communities to ensure respectful and appropriate engagement.• Analyzing data to determine whether social media campaigns have achieved their objectives.