Rezaul Haider Email & Phone Number

Canada

Fredericton, New Brunswick, Canada

Regent Street, Fredericton, New Brunswick, Canada

Dhaka, Bangladesh

• Develop market for contemporary living lifestyle with Kitchen Appliances and Home Comfort consumer durables in line with Arcelik Global guideline.• Prepare & execute Business Plan to achieve sales, profit margin, ROI, maintain optimum stock level, right product offering through competitor benchmarking to gain market share.• Prepare product roadmap blend of in-house and global brands considering TG, market tier and channel-based strategy based on market research, gap analysis, competition benchmarking, • Develop sourcing plan through in-house factory, ODM and JDM strategy in CBU, SKD, and CKD format based on target price and profit margin.• Develop a communication plan (ATL/BTL/OVC/Digital/PR) in line with the product marketing calendar, seasonal campaign, and brand-building strategy.

Dhaka, Bangladesh

• Formulate & roll out annual B2B & B2C business plan (Product, Retail & Marketing) for the Assigned portfolio.• Major KPI: Achieve Sell In & Sell out Target Qty and Value, control stock level, maintain target margin, increase Brand Value, Retail and distributor management, and Market Share growth to ensure Profitability and ROI.• Periodically benchmark competition, conduct market research and analyze post-implementation of product/ campaign for corrective action to ensure competitive advantage in the product offering.

Dhaka, Bangladesh

Category Lead for entire Home Appliance Portfolio (MDA & SDA) of Transcom Digital (Retail Chain of TEL) for all Brands-Samsung, Hitachi, Whirlpool, Panasonic and Transtec.

Dhaka, Bangladesh

> Lead Samsung Home Appliance portfolio consist of 5 categories with 55% contribution to Retail and Distribution channel. > Perform thorough market research and competitive analysis to understand and effectively design product offering through line planning, pricing, sourcing and promotion. > Conceptualising and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams. > Design channel strategy and closely work with retail, distribution and all cross functional departments to achieve weekly/ monthly target and develop tools to support selling process.

Tongi, Gazipur

> Responsible for Category Merchandising, Brand Management and Product management for Sports & Lifestyle Brands, Bata Men's Categories, Outdoor and International Brands portfolio with 120% CAGR.> Manage the entire life-cycle of Product: Strategize, Identify, Develop, Source, Engage, Create, GTM, Governance. > Category/ Brand wise Price Point and SKU analysis, OTB planning, Stock Projection and Buying plan by sub category and SKU to achieve sales target and other KPIs- SOR, Margin, GMROI, ASP and FWC. > Developed and launched complete range of products by brands in regards to competitor and market trend analysis in line with the global brand directions, concepts and strategies by closely working with internal and external stakeholders, local and global partners, suppliers and marketing team. > Project Management- Responsible for Bata Sneaker concept store and Revamping top 10 Flagship stores P & L from ideation to execution as a part of “Retail Operation Excellence” project.

Tongi Gazipur Bangladesh

> Responsible for Men’s, Sports and Life Style Categories for Retail and Distribution channel along with Global Brands Partnership- Nike, Adidas and Skechers and delivered 120% growth.

Tongi Gazipur Bangladesh

> Responsible for Category/ Brand management, Sourcing and Marketing strategies for Bata Men’s Casual, Sports and Int’l Sports brand (Nike) with achievement of 124% growth.

Compania Manufacturera Manisol, Colombia, South America.

• As a part of Inter-change program 2015 under ‘Bata Global Talent Development Program’, selected as International Exchange Program Participant to work in Bata Colombia, South America for six months.

Tongi Gazipur Bangladesh

• Achieved 115% growth in assigned portfolio consist of 3 in house brands Power, North Star, Sparx and one International Brand Nike which contributed 12% of Retail Channel.

Tongi Gazipur Bangladesh

• Responsible for in house lifestyle brand North for Retail and Wholesale Channel. Achieved 125% growth of the brand portfolio by developing wide range of competitive collections with effective merchandising and sourcing strategy.

Tongi Gazipur Bangladesh

Received a 6 months long training where 4 months was off the job training to learn the best practices of all individual functional departments (e.g. Production, Marketing, Purchase, Finance, MIS, Merchandising, PD, QA, HR etc.) and 2 months long on the job training.

Dhaka, Bangladesh

o Provide superior banking solution to the payroll clients of local and multinational corporate houses as a financial consultant and worked as the wing (RO) of Corporate RM. Create new customer base by applying new strategies and maintain quality service after sells to enhance the existing customer relationship.

Master Of Business Administration - Mba, Management Analytics

Master Of Business Administration - Mba, Marketing

Bachelor Of Business Administration - Bba, Marketing & Finance

Activities and Societies: • Merit-based 50% scholarship from BRAC University • Received Dean’s Certificate for excellent academic result.