The Program Manager is responsible for the successful delivery of the whole of the proposed change, co-ordination of the program's projects and management of their inter-dependencies.The program manager is responsible for the overall integrity and coherence of the programme. They will develop and maintain the program environment to support each individual project within it - often through an effective program management office.

A digital marketing specialist is someone who works alongside a company's marketing team to identify a target market, create a brand image, and create and maintain a marketing campaign for the internet and for digital technologies.