Starting as an intern at VetGuardian, I quickly ascended to product marketing lead, playing a pivotal role in the company's acquisition by a public entity. My expertise spans crafting impactful marketing strategies, developing unique brand identities, and optimizing user-centric websites. As a Digital Marketing Consultant, I've catalyzed the growth of various startups, generating leads through paid ads and ensuring cohesive branding. Passionate about marketing strategy and user experience, I'm eager to bring my proven track record to a progressive marketing agency.
Rf Consulting
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Digital Marketing ConsultantRf Consulting Apr 2022 - PresentCleveland, Ohio, United StatesAs a Digital Marketing Consultant, I've had the privilege of partnering with a diverse range of clients, from a pioneering clinical trial company and a crowdfunded consumer electronics start-up to an innovative medical device manufacturer start-up.• Refined customer support strategies, for greater efficiency, quicker responses, and higher customer satisfaction.• Executed paid social media campaigns with a budget over $100,000, realizing a 3X ROAS.• Implemented tailored CRM solutions (Intercom, HubSpot, HighLevel) to enhance process efficiency and introduced marketing automation workflows, boosting lead qualification rates by 50%.• Collaborated with four clients on brand development, establishing consistent visual guidelines.• Crafted sales collateral, resulting in a 25% increase in sales.
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Product Marketing LeadVetguardian Jun 2022 - Oct 2023As the Product Marketing Lead at VetGuardian, I spearheaded marketing initiatives from the seed stage, culminating in our acquisition by a public company in August 2023.• Developed and implemented integrated marketing campaigns, enhancing the customer journey.• Designed a distinctive brand visual identity and oversaw a website redesign, increasing product visibility and B2B engagement by 200%.• Streamlined marketing processes using HubSpot/Zapier, aligning with strategic goals and improving efficiency by 50%.• Directed B2B support communications, achieving a 30% increase in client retention. -
Marketing InternVetguardian Jun 2020 - Jun 2022• Produced pitch decks and videos, securing $2M in funding and attracting new board members; also reached finals in competitions including the Purina Pet Care Innovation Prize.• Crafted marketing materials for email campaigns and tradeshows, resulting in the acquisition of two new distributors.• Assisted with various projects including market research and financial models. -
Marketing Ops InternWater Bear Marketing™ May 2020 - Aug 2020Cleveland, Ohio, United States• Managed and optimized search and display advertising accounts for 7 clients across distinct industries, driving a 20% increase in ROI.• Developed and tailored marketing materials, encompassing SEO, SEM, and copywriting.• Achieved certifications across all major Google Advertising Platforms, demonstrating comprehensive expertise. -
Marketing CoordinatorGreat Lakes Medical Research, Llc Dec 2018 - May 2020Mentor, Ohio• Developed and tailored marketing materials for social media advertising campaigns, resulting in a 40% increase in engagement.• Executed advertising campaigns that successfully generated over 50 new leads for clinical research trials, surpassing targets by 100%.• Drove $50,000 in revenue using Facebook Advertising, achieving this milestone within the initial two weeks of campaign launch. -
Co-Founder And CeoL & R Jewelers Apr 2018 - May 2019• Established and grew a niche fashion jewelry brand, successfully penetrating a highly competitive retail market segment with push marketing.• Achieved a 6-figure revenue within the first three months of operation, ranking in the top 1% for web traffic during our launch period.• Acquired diverse business facets through hands-on experience, encompassing PPC marketing, web design, branding, customer service, and operations.
Ryan Friedenberg Education Details
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Entrepreneurship/Entrepreneurial Studies
Frequently Asked Questions about Ryan Friedenberg
What company does Ryan Friedenberg work for?
Ryan Friedenberg works for Rf Consulting
What is Ryan Friedenberg's role at the current company?
Ryan Friedenberg's current role is End-to-End Marketing Strategist | Startup Operator | Marketing Operations Consultant.
What schools did Ryan Friedenberg attend?
Ryan Friedenberg attended Indiana University - Kelley School Of Business, Indiana University Bloomington.
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