Autodata NederlandRole: As Assistant Director for Autodata, I oversee all areas of sales, marketing and business development.Responsibilities- Develop the key company vision and product strategy- Maintaining and growing relationships with key customers and stakeholders- Company figurehead and spokesperson- Grow top line revenue and ebitda- Oversee all areas of sales, marketing and business development- Integrate Solera products in Autodata applications and sales channels- Evaluate and prioritize initiatives based on customer impact and business goals- Coordinate execution through close collaboration with teams and external partners- Create and manage B2B products with remote engineering teams- Foster a 'client-centric' and 'can do' mentality amongst collegue's and strategic partners- Align product roadmaps and planning with budgets and sales and market demand- Make investment decisions and production resource allocation- Product messaging, marketing and positioning within the automotive industry- Development of sales curriculum, accountability factors, training material, sales standards and product delivery to clients- Develop B2B marketing and sales campaigns to grow revenue and attract new customers in a hyper competitive SAAS market- Identify and target new markets for Autodata within the automotive industry- Streamline the paper orderflow to a digital workflow by introducing online ordering options and further process automating- All marketing initiatives ranging from product branding and messaging to industry events and coordination with key partnerships to further the Autodata brand. Acquisition phase by Solera- Contributed to a succesful pre-purchase due dilligence for Autodata- Succesfully achieved all financial and qualitative earn-out goals on behalf of selling shareholders and Solera, ahead of schedule

Autodata was acquired by Solera in July 2015

Role: To give life to my digital ambitions I got the opportunity to transform a subsidiary of Autodata Nederland B.V. into the digital automotive marketing firm ClicksAutomotive B.V. and later integrate its products and operations into Autodata Nederland.Responsibilities- Pivot the company's business from print to digital automotive products (bootstrapped start-up)- Led the team of 5 (1 sales, 3 development and 1 project manager) from start-up to company integration- Introduced new products, including e-mail marketing, managed Adwords campaigns and automotive websites- Implement new products into the organization from "concept" to "invoice" (end to end)- Rebrand the company, product messaging, marketing and positioning within the automotive industry- Performed digital R&D projects for Autodata Netherlands

I voluntarily support and promote the visibilty and communication goals of this charity organisation

Financial professional in the Hedge Fund Industry (investment funds)Roles: To gain working experience in an outside industry and strengthen financial business insights I worked as a Middle Office Account Manager in a dedicated team of 5 for an international Hedge Fund client that outscourced its operations to our team at Citco.Responsibilities- Managed international accounts of $1bln of a group of Fund of Hedge Funds.- Prepared monthly finanancial reporting including: performance statements, cash projections and investor in- outflow- Executed hedging practices for foreign exchange exposure in multiple currency FoHFs- Rolled out new risk management techniques across multiple client platforms

International work experience during Bachelor progamWith strong digital commerce ambitions I joined Autoscout24 in Paris France in it's start-up year and worked as a junior marketing associate for 6 months.Responsibilities- Setting up shop and performing general marketing work with the marketing manager- Creating and structuring the B2B client database with internal IT and sales team- Maintaining the client database content with prospect data and segmenting large potential clients- Executing appointment setting cold call campaigns (French spoken)- Segmenting the French automotive retail market by conducting market research and competitive analysis- Preparing and attending bi-weekly investor update meetings at the French office